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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

2201 - Foundations of Digital Marketing and E-commerce 的 2225 个评论（共 7,121 个）

创建者 Jordi B

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Apr 26, 2023

Great basic overview to understand digital marketing and ecom fundamentals

创建者 Fariha m

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Apr 18, 2023

An outstanding learning environment with useful materials. I recommend it.

创建者 MO

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Mar 24, 2023

This was a very thorough introduction to digital marketing and e-commerce.

创建者 Reesa K

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Jan 18, 2023

Very informative. Very easy to understand and love the bite-size approach!

创建者 Dylan K

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Dec 20, 2022

Engaging and likeable presenters, and good foundational material to learn.

创建者 Paul B

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Dec 1, 2022

Absolutely fantastic. Thorough, engaging and relevant. Highly recommended.

创建者 Ali T S

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Oct 31, 2022

Love the course and starting as a digital marketer it will help me a lot.

创建者 Hammad R

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Oct 28, 2022

Outstanding this course and clear all of my problem for watch this course

创建者 Sajad B

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Sep 23, 2022

very practical and I am really passinate about learning more from Google.

创建者 Haitham A

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Aug 28, 2022

very good course with lote of usfeul information with easy mothod to learn

创建者 laura h

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Oct 6, 2025

Lots of great material covered! I am learning so much - this is exciting!

创建者 Zakariya M

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Jul 13, 2025

It was a great course, leant more about digital Marketing and E-commerce.

创建者 Janete S P

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Jun 18, 2025

Curso Excelente! Com certeza contribuirá para minha prática profissional.

创建者 Whítnéy M A

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Mar 14, 2025

Had a wonderful time doing this course! Hopefully it lands me a job soon.

创建者 Mohammad R

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Mar 8, 2025

very tough course it require lot of foucs and dedication to stay on track

创建者 SAMARJEET R

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Feb 19, 2025

it was an amazing experience, each and every concept was crystal cleared.

创建者 Merit A K U

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Dec 18, 2024

great course to learn about digital marketing and E -commerce to beginner

创建者 The S S

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Aug 28, 2024

I love this Course. thanks to faith leads university for this opportunity

创建者 Thoon N N

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Jul 31, 2024

it is very helpful for us because we can learn work from home very easily

创建者 Habib A Q

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Feb 25, 2024

If you want to upgrade your market knowledge, enroll you won't regret it.

创建者 Sandro G

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Jan 21, 2024

Amazing course if you ara looking to integrate to marketing or e-commerce

创建者 PureGrace O

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Aug 31, 2023

A very practical course that opens you up to the world of intentionality.

创建者 Ximena P

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Aug 29, 2023

excelente curso con conceptos básicos Sobre marketing Digital & ecommerce

创建者 Fashida B J

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Aug 5, 2023

Its an awesome experience to learn about digital marketing and e-commerce

创建者 Amardip B

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Jun 17, 2023

Excellent course to start the journey of digital marketing. Learnt a lot.