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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

2301 - Foundations of Digital Marketing and E-commerce 的 2325 个评论（共 7,121 个）

创建者 Leticia D

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Oct 9, 2023

easily grasps your attention and breaks it down in its simplest forms.

创建者 Subhan U

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Aug 9, 2023

great experience in learning with coursera all things are very helpful

创建者 Wissal b

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Jul 9, 2023

thank yougoogle for giving us this great opportunity to learn and grow

创建者 Md R

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Jul 1, 2023

Excellent instruction, very useful course material and great presenter

创建者 Tamara A

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May 30, 2023

Excelente la información brindada, deberían hacerlo también en español

创建者 Bosky S

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May 17, 2023

I just love to do this course because it was easy and very interesting

创建者 yenife r

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May 7, 2023

Fue un gran curso muy especificado, con todos los principios

. Gracias

创建者 Gire N

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Apr 25, 2023

Love the structure if the course, it is instinctive and easy to follow

创建者 Kashif k

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Apr 18, 2023

Amazing course I like it. It help me in feature finding a good job

创建者 Lion's M N

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Mar 18, 2023

Fantastic! So informative, very interactive. Can't wait to learn more!

创建者 Varun P D

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Mar 16, 2023

Really an Eye-Opener. Wonderful course FULL of insights and knowledge.

创建者 Christine J

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Feb 4, 2023

A GREAT introduction to the world of Digital Marketing and E-commerce.

创建者 Federico C

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Jan 12, 2023

Muy bien estructurado, interesante y entretenido, buenisimo la verdad.

创建者 Bharat R S

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Oct 14, 2022

This course is helped immensely with Digital marketing & e-commerce.

创建者 Farooque G B

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Sep 22, 2022

Excellent course ..Proivde the basic concepts for Digital Marketing.

创建者 Anshika A

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Jun 7, 2022

amazing it taught me various new terms and helped me grow my knowledge

创建者 Grecia i R M

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Sep 1, 2025

Fue maravilloso con mucha información importante y muy bien explicado

创建者 Rahul S

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Mar 26, 2025

I learned many useful information about the foundations of the modulr

创建者 Yash R

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Mar 20, 2025

it was very good course that had very deep knowledge about the course

创建者 Gayo P J A

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Mar 12, 2025

The course is very comprehensible and well learned by the participant

创建者 Antwan M

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Dec 11, 2024

Great courses and instructors. Information is top notch professional!

创建者 Arya G

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Oct 20, 2024

This course really helped me a lot in understanding digital marketing

创建者 Mohit M

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Sep 17, 2024

Loved the energy, encouragement to learn & environment of the course.

创建者 Samy T

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Jun 7, 2024

Great introduction into the world of digital marketing and e-commerce

创建者 Awais A

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May 20, 2024

i really leaned about Foundations of Digital Marketing and E-commerce