Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

1676 - Foundations of Digital Marketing and E-commerce 的 1700 个评论（共 7,113 个）

创建者 Rameez I

•

Aug 1, 2022

A top-notch course from Google and Coursera. Explains concepts in an easy-to-understand manner.

创建者 clif t

•

Jun 12, 2022

Excellent layout, easy to follow instructions, well positioned quizzes and comprehensive test!

创建者 Ammad A

•

Sep 29, 2025

This course's best for someone who's starting and for people who want to clear their concepts.

创建者 Juan D S

•

May 1, 2025

Amazing foundations! Master these concepts and you will be an essential asset for any company.

创建者 Alford L

•

Mar 18, 2025

Thank you for creating this well designed course with quizzes and encouragement along the way.

创建者 JORGE I M P

•

Mar 7, 2025

Excelente curso, me amplió y aclaró una visión general que tenía acerca del marketing digital.

创建者 kate m

•

Aug 31, 2024

This course is so detailed and helpful , it helps you prepare for your future in this industry

创建者 Tamuna M

•

Aug 27, 2024

Many thanks to the creators. The material is interesting, really necessary, presented clearly.

创建者 Faith K

•

Jul 8, 2024

I like how the course breaks everything done in a simple and easy to follow step by step guide

创建者 Saeedeh S

•

Jun 6, 2024

Very informative! I would recommend for sure recommend it to any Digital Marketing enthusiast.

创建者 Christanto P S

•

Mar 16, 2024

Thank you for the knowledge and free course, very helpfull for me as highschool fresh graduate

创建者 Ankita S

•

Sep 18, 2023

loved the course.. got to know in detailing about the email marketing and digital marketing ..

创建者 Catherine B

•

Sep 15, 2023

This was easy to follow and understand. The different formats really make engagement easy too.

创建者 Ihsan S

•

Jul 6, 2023

This is one of the perfect course for learning foundations of Digital Marketing and E-commerce

创建者 Oscar S

•

Jun 10, 2023

A nice kick-off to learn the difference options in the e-commerce and digital marketing world.

创建者 Javoghn S

•

Jun 3, 2023

Both through and clear. A great place to begin learning and exploring about Digital Marketing.

创建者 Hai P

•

May 27, 2023

Very helpful. It helps me gain the foundation I need to kickstart my digital marketing career.

创建者 David S

•

Apr 25, 2023

Very interesting course and gives a really good overview of digital marketing and e-commerce.

创建者 Deleted A

•

Apr 3, 2023

It was just great and incredibly informative course. Million thanks to every instructor there.

创建者 Syed M M

•

Apr 3, 2023

This course is the best step for those who want to learn about Digital Marketing & E-commerce.

创建者 Desi K i N Y

•

Dec 25, 2022

I love coursera. its so easy. I would recommend this to anyone who is eager to learn and earn.

创建者 Muhammad N A

•

Dec 6, 2022

precisely description of ever point and giving knowledge of Fundamental of Digital Marketing.

创建者 Mohd F A

•

Nov 5, 2022

Excellent course on getting to understand the fundamental of Digital Marketing and E-commerce!

创建者 María C V

•

Oct 11, 2022

Great course, great teacher, great material and examples. I'm eager to pursue the next courses

创建者 Cassandra A S

•

Sep 25, 2025

It was a great a great starting point & in learning the fundamentals of Marketing/E-commerce.