Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

1601 - Foundations of Digital Marketing and E-commerce 的 1625 个评论（共 7,113 个）

创建者 Angelo A V L

•

Jan 25, 2025

Curso completo y bien resumido de lo que significa el marketing digital y el comercio electrónico.

创建者 Edgar P

•

Nov 22, 2024

Lo que proporciona es muy útil, las explicaciones y ejercicios ayudan a entender muy bien el curso

创建者 Deleted A

•

Nov 11, 2024

Excelente curso, la información es importante para el Marketing Digital y el comercio electrónico.

创建者 Nokulunga s

•

Sep 24, 2023

i loooove the course its just what i wanted knowledge skills tutors videos everything just perfect

创建者 Edwin S

•

Aug 31, 2023

A lot of general information explain in a clear way. The motivational part in the videos is a plus

创建者 anghy j

•

Aug 12, 2023

this course open my mindset and encorage me to persue a new future so i am very gratefull for that

创建者 R M

•

Jul 26, 2023

Valuable course. This course materials helped me to learn the exact keywords of Digital Marketing.

创建者 Ganesh S

•

Jun 12, 2023

गुरुर्ब्रह्मा ग्रुरुर्विष्णुः गुरुर्देवो महेश्वरः। गुरुः साक्षात् परं ब्रह्म तस्मै श्री गुरवे नमः॥

创建者 Chinenye J

•

Apr 26, 2023

Thank you course era for this course. I am applying the things i learnt already in my new project

创建者 Islam S

•

Apr 25, 2023

Highly Recommended, It was a pleasure to listen the trainers, very professional and very creative.

创建者 Thokerunga I

•

Apr 19, 2023

This course is the best for anyone who wants to get into digital marketing as a complete beginner

创建者 Carlos A C

•

Apr 2, 2023

Fantastic. Excellent topics were addressed with very intuitive and easy-to-learn teaching methods.

创建者 Talley M

•

Jan 31, 2023

Excellent Course. I learned many new concepts from the learning and look forward to applying them.

创建者 Gabrielle S

•

Jan 28, 2023

This course was very informative and I'm ready to start the rest of my courses and completing them

创建者 Krys B

•

Jan 7, 2023

Very good course for getting a basic understand and functional understanding of digital marketing.

创建者 M U N

•

Dec 5, 2022

the course is not only knowledgeful but also interesting as it takes you slowly towards the ending

创建者 Majid T

•

Oct 24, 2022

Eexcellent course to develop the Foundations knowledge regarding Digital Marketing and E-Commerce

创建者 jacquelyn b

•

Aug 1, 2022

I love this course , I have learned so much these past four weeks look forward to the next course.

创建者 Panagiotis P

•

Jul 15, 2022

This course was straight to the point and way over my expectations. Great job! Highly reccomended!

创建者 Worakamon W

•

Jun 7, 2022

This course help me to understand and gain the knownledge about digital marketing and e-commerce.

创建者 Andres E P

•

May 31, 2022

Great course! Not only does it have great content, but has activities to practice your new skills!

创建者 KARTHIK D

•

Aug 21, 2025

Amazing Course to learn about various digital marketing strategies & measure performance metrics.

创建者 Leandro

•

Jan 22, 2025

Excelente aprendizaje de los fundamentos escenciales del marketing digital y comercio electronico

创建者 Надія Х

•

Jan 7, 2025

Курс дуже сподобався, гарна подача і різні варіанти засвоєння інформації (відео, текст, помічник)

创建者 Daniela M R

•

Nov 15, 2024

This course has been perfectly designed for beginners to get the best knowledge for a new career.