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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据：

1526 - Foundations of Digital Marketing and E-commerce 的 1550 个评论（共 7,105 个）

创建者 Sami S D

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Oct 3, 2023

this course has add a lot to knowledge and helped me understanding tee foundation of digital marketing.

创建者 ARIFUDDIN B I

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May 29, 2023

Good because I got sponsored thanks to my sponsor! Hope can leverage the skills I gained for my career.

创建者 Vitaliano J R

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Feb 6, 2023

This Course is a great follow up after finishing my Degree in Marketing. Thank you for the opportunity.

创建者 stop s o m G

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Jan 1, 2023

i enjoyed a lot this course. and the teacher was so clear to understand. i really recommend this course

创建者 Melanie S

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Dec 8, 2022

This is a great overview of the field and perfect for anyone just getting started in digital marketing.

创建者 Jeneca K

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Nov 6, 2022

this is awesome for starters like me you'll learn all the basics about digital marketing and e-commerce

创建者 N'GUESSAN F I

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Oct 23, 2022

THIS COURSE IS ONE OF THE BEST COURSE ACTUALLY FOR ME. I LEARNED A LOT AN I'AM DEDICATED TO GO FUTHER.

创建者 Mandeep

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Oct 4, 2022

Oodg experience incredible was itlla t aavh i ll j#sss hingt of allot learn ejjjJ! Jjjjjbbbbnn!jjjjjj

创建者 Karisha J

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Nov 12, 2025

Amazing introduction to the Digital Marketing and E-commerce world. Excited to see what's coming next.

创建者 ANA R B F

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Aug 5, 2025

Me ayudó a como utilizar los métodos de aprendizaje de el marketing digital y del comercio electrónico

创建者 Fajar I P G

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Apr 7, 2025

Thankyou the course helping me a lot to understand the Foundations of Digital Marketing and E-commerce

创建者 Jyotirmoy D

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Nov 11, 2024

It was very nice to learn tis course this course taught me a lot about digital marketing and its uses.

创建者 Yudiel M M

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Sep 4, 2024

Gracias por todo el conocimiento que me han impartido en este curso. Fue muy detallado he interesante.

创建者 Way T S L

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Dec 18, 2023

Amazing advance data provide by coursea in this course. Thanlk you so much Coursera team and Mam Anky.

创建者 Daniyal S

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Aug 9, 2023

An amazing in depth course that lays the perfect base for the start of your digital marketing journey.

创建者 Harsh A

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Jul 31, 2023

I really liked the course , it started from very basic that made it easy to start marketing digitally

创建者 Xolile K

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May 17, 2023

This was a very interesting course and I learned a lot about digital marketing concepts and practices.

创建者 SITI N H B I

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May 10, 2023

A lot of inputs I gained from this course even it is just one step but great knowledge, thanks to all.

创建者 sugandhi c

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Apr 14, 2023

Really loved the course, the content and the way of delivering all the contents were also appreciable.

创建者 Innocent H

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Mar 30, 2023

I had always know this skills but in vague ways an this course help me to understand it in simple way

创建者 Oktay G

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Feb 13, 2023

The course is amazing, and I learned a lot. But I think it should be better if I saw the references...

创建者 林小百合

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Nov 22, 2022

This is what I wanted to learn! Thank you for giving me this opportunity to learn Coursera and Google!

创建者 Ervan A

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Oct 29, 2022

It has been an enjoyable learning journey, I wish that it was always like this at school and college.

创建者 Obigwe E

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Oct 20, 2022

E-commerce is the new way of life as against the old system of buying and selling goods and services.

创建者 DaReon S

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Oct 17, 2022

I really liked this course and view it as a good starting point. I am delighted to continue learning.