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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

1401 - Foundations of Digital Marketing and E-commerce 的 1425 个评论（共 7,110 个）

创建者 Fred L

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Jul 31, 2022

Getting the foundation/basics right is so important. Could not have asked for it to be presented in a better way.

创建者 smaisrh

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Mar 14, 2025

Google explanation make it easy to understand and all of the examples are on point. I can understand it so well!

创建者 Prayas K K

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Jul 9, 2024

Hats off to the instructors, Google Team and Coursera Team. It was a great experience and interactive learning.

创建者 Katuluba P

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Jun 15, 2024

It was a great and actually I got all the basic knowledge I needed to jump start my career in digital marketing.

创建者 Yatharth M

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Aug 16, 2023

I got phenomenal insights into digital marketing in the simplest way possible. Excited to dwell further into it.

创建者 Chantal S

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Aug 3, 2023

Informative and well structured curriculum for laying down the fundamentals in Digital Marketing and E-commerce.

创建者 Lohita N

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Jul 27, 2023

Excellent coverage on the foundation for digital marketing and e-commence. I would highly recommend this course.

创建者 Ubaldo M G

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Jun 14, 2023

Muy completo, te da una visión general de los principales conceptos de Marketing Digital y Comercio Electrónico.

创建者 Fairyal

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Mar 8, 2023

Starts with basics and builds upon the skills. Highly recommended. Bite-size information and easy-to-grasp terms

创建者 Ace R M G

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Jan 18, 2023

This allows me to learn a thing or two and hoping forward to learn more from this course. Thank you and Godbless

创建者 Qasim H

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Dec 16, 2022

Thanks to Coursera for providing such a great opportunity for us it was the very interesting and helpful course.

创建者 Thamasha G

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Oct 1, 2022

What a start! Great. Very clear teaching style. Got so much valuable knowledg in Digital markrting & e-commerce

创建者 SYAKUR H B A T

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Nov 4, 2025

the first course was very good for giving me the first view for my course about digital marketing and ecommerce

创建者 Memory N

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May 7, 2024

This course is nice I can see with only the introduction of it, all I wanted. Looking forward to learn it more.

创建者 Jalal K K

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Aug 10, 2023

Amazing course! I have learned a great deal of concepts through this course and am super excited to learn more.

创建者 Nakarin S

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Jun 25, 2023

This cousre help me to generate idea about Digital Marketing and E-commerce to use for career and own business.

创建者 Abdallah A

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May 30, 2023

I am thankful for every single person helped to produce this course for the people Thank you a million time.

创建者 TOFAEL A

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Dec 23, 2022

it is really excellent experience for me. Thank you coursera for making such a beautiful platform for learning.

创建者 Umair

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Jul 30, 2022

I have enjoyed a lot through this helpful course. And gaining knowledge about digital marketing and e-commerce.

创建者 Andrea D

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Jul 17, 2022

I am really please with the first module , I learned so mush in about digital marketing concepts and e-commerce

创建者 Belle

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Aug 13, 2025

Topics were explained well and it was easy to learn new concepts for a beginner in digital e-commerce like me.

创建者 Aneeqa S

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Aug 6, 2025

It's such a great platform for doing all the courses available I've learnt so much.its so exciting and amazing

创建者 Maria E D T

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Mar 4, 2025

Agradezco el contenido de este programa, fue el empuje para emprender un camino especial en Marketing. Gracias

创建者 LUCKY K

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Aug 6, 2024

Alhamdulillah... now, i more know about digital marketing and e-commerce... thank you. its very good learning.

创建者 Crystal W

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Mar 18, 2024

I really enjoyed the course and look forward to taking the remainder courses for the Professional Certificate.