Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,513 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

SC

Mar 21, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

1376 - Foundations of Digital Marketing and E-commerce 的 1400 个评论（共 7,106 个）

创建者 Alicia B

•

Dec 6, 2022

Excellent information and the quizzes really brought out what I attained and where I needed to work on. Thank you!

创建者 Dylan L

•

Oct 29, 2022

Learnt so much from the Foundations of Digital Marketing and E-commerce. Can't wait to unvail course 2! Let's go!

创建者 Guru M

•

Oct 26, 2022

Its very informative and knowledgeable course for the beginners, i have learnt a lot about the digital marketing.

创建者 OLAGUNJU T J

•

Oct 14, 2022

This course has given me the opportunity to become a freshly baked Digital Marketer with great knowlege imparted.

创建者 Leyre G C

•

Sep 16, 2022

I am very glad I started this course. I am beyond motivated and happy about all that I learned. Let's do this! <3

创建者 Lê P V T

•

Sep 7, 2022

This course helps me to broaden my foundational knowledge of digital marketing and e-commerce. It's really helpful

创建者 Jessica A

•

Jul 7, 2022

LOVED the course! it was easy and fun to use. Everything was clear and I was able to do the course in my own time.

创建者 Shaan B

•

Jun 26, 2022

This is a perfect introduction to Digital Marketing and more importantly where having this knowledge can take you!

创建者 Vikram S

•

Sep 27, 2025

Loving this course. This is theoretical. And, it also needs to show practical stuff.. but it's a great learning..

创建者 Jol N

•

Dec 2, 2024

love this coures. I got so much clearity and I'm looking forword to my next coures or the 2nd part of the course.

创建者 Denise F

•

Jul 23, 2024

Very comprehensive yet easy to understand. Thank you so much! Love how in-depth the videos and presentations are.

创建者 Quennie B

•

Jun 29, 2024

The course was a great introduction to digital marketing, especially for someone who has no marketing background.

创建者 Jenny C

•

Oct 4, 2023

This is was so informative and easy to follow I truly enjoyed it and I am excited to continue to the next lesson.

创建者 Vicky B

•

Oct 2, 2023

A very practical and interactive setup to the course that makes it easy to grasp and understand topics and words.

创建者 Rasel H 0

•

Aug 3, 2023

I am very please to say that it is one of those course where you can learn about all things of digital marketing.

创建者 Harsh K

•

Jul 27, 2023

Great course to start with, useful insights as beginner after this course the learner will no more be a beginner.

创建者 Shahzad S

•

Jun 24, 2023

Wonderfull opportunity to learn some thing modern age needs. Thank you Google and Ms. Alana to make it possibke .

创建者 Raúl D A

•

Jan 9, 2023

Es el curso perfecto, que todo aprendiz quisiera cursar. Didáctico, innovador, estimulante, sencillo y relevante.

创建者 Yarlagadda N k

•

Dec 22, 2022

It is good course of basics of digital Marketing.It helps to startup business in future through digital platform.

创建者 Joshua T B

•

Dec 4, 2022

I really love how they teach these courses. It fits my learning style WAY better than anything else I have seen.

创建者 Rosario T

•

Nov 19, 2022

This course covers all the basics of Digital Marketing and its a great start for people interested in this field.

创建者 Raquel N

•

Nov 16, 2022

Great course, material and explanations. I makes all clear and helps us to get to the bases before going hands on

创建者 Heather V

•

Nov 5, 2022

This is a great course it's very informational. The way information is explained is easy to understand and grasp.

创建者 Rodrigo M M

•

Oct 18, 2022

Excelente todo. Me cuesta algo de trabjao porque no tiene subtitulos en español. Pero en general todo increible.

创建者 Kelly V

•

Sep 8, 2022

Everything is easy to navigate and understand. I am looking forward to the next step of the certificate program.