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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,513 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

SC

Mar 21, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

1551 - Foundations of Digital Marketing and E-commerce 的 1575 个评论（共 7,106 个）

创建者 Robert S

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Sep 15, 2022

Great course. A ton of information was conveyed and gave me a great foundation in Digital Marketing.

创建者 sayant p

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Sep 2, 2022

just go for it dont think twice it is an awesome course with a lot of in depth knowledge and assements

创建者 jeanmagot

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Jun 22, 2022

Good basic introduction to general frame work and ideas in digital marketing. Now ready to dig deeper.

创建者 Lynette B

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Jun 21, 2022

Provided a solid review of the basics of digital marketing. The videos are easy to watch and engaging.

创建者 Arulz54 M k

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Jun 16, 2025

Best material, teachers, and explanations , this is really helpful and add much knowledge in my brain

创建者 ihsan u

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Jan 7, 2025

its to teach you enough to understand digital marketing and e-commerce and roles and responsibilities

创建者 Daniel A

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Dec 6, 2024

I do not currently have a valid government ID. I am an asylum seeker from Eritrea, living in Austria.

创建者 julio e t a

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Nov 18, 2024

Excelente curso, me gustó mucho, pude aprender las bases del Marketing Digital. muy buenos profesores

创建者 Patricia E

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Nov 16, 2024

Súper bueno, me ha ayudado a comprender qué es y de qué manera trabaja el marketing digital. Gracias!

创建者 Zeeshan A

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Mar 20, 2024

This Course Give Me a Lot Knowledge if you are fresher and want to get basic knowledge perfect course

创建者 Jerry O

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Jun 12, 2023

Amazing course even with my over 10 years of digital marketing experience, I have really learnt a lot

创建者 Devan C

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Apr 7, 2023

I is a great course even if you have basic understanding of digital marketing and e-commerce already.

创建者 Ali J (

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Dec 25, 2022

I enjoyed to take this course and learned practical knowledge about digital marketing and e-commerce.

创建者 Michael L

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Sep 3, 2022

Well designed. Good interactions with quizes along the way and forums for discussions. Good training.

创建者 María G A V

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Nov 3, 2025

Es increíble lo útil que es el curso, me ha abierto un mundo nuevo, y me encanta poder explorarlo!!!

创建者 Neha A

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Jul 15, 2025

Very neatly explained. Great assignments, but I wish they had more of written assignments than mcqs.

创建者 Elsa R M P

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Feb 1, 2025

Very interesting course, lot if basic information that is delivered in a nice simple way. Thank you.

创建者 Carlos A O A

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Mar 4, 2024

Me encantá la forma tan clara y profesional de explicar las cosas del curso. Totalmente recomendado.

创建者 Kolt C

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Jan 13, 2024

Great course to help guide you and help you decide what area of Digital Marketing you want to target

创建者 M P

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Jan 10, 2024

This course is so great. Easy to understand, easy to take action to your job. I highly recommend it!

创建者 Partyplannerkhi

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Aug 1, 2023

I am very happy to achieve this. and thankful to google and coursera for given valuable opportunity.

创建者 Zeeshan A

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Jul 24, 2023

Hello, I'm Zeeshan from Pakistan. I thankful to coursera for giving authentic and great information.

创建者 Jaya A

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Jul 17, 2023

I have learned so much about Digital Marketing and how Google's SEO works and targets the customers.

创建者 FÁBIO S

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Jul 5, 2023

Excelente curso e obrigado pelos ensinamentos e oportunidade de estudar em uma instituição renomada.

创建者 Zulea M

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Jul 3, 2023

easy to understand ,enjoyed every step and I'm glad to have acquired new skills in digital marketing