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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据:

1726 - Foundations of Digital Marketing and E-commerce 的 1750 个评论(共 7,113 个)

创建者 VARUGHESE T

Jun 21, 2022

It was a great time to learn Digital marketing & E-commerce.Relevent content and great topics

创建者 Laila B

Jun 6, 2022

If you feel as if you dont know anything about digitl marketing, this is the course for you!

创建者 N K

Aug 18, 2025

Thanks for the support and the valuable insights. May i know when will i get the certificate

创建者 Delmi S G T

Jul 12, 2025

Me ha gustado mucho, y he aprendido muchos conceptos, el curso esta muy facil de interactuar

创建者 Rachel

Feb 10, 2025

The lessons are clear, fun, and easy to understand. it's a good review for me as a marketer.

创建者 Pawan S

Oct 19, 2024

This course is best for who want to build there foundational knowledge in digital marketing.

创建者 Mariam K

Aug 24, 2024

Entire course is easy to understand and any one interested into Digital Marketing must do it

创建者 Habibur R

Dec 26, 2023

The course is really amazing. It has given me a solid understanding about Digital Marketing.

创建者 Arijit S

Oct 16, 2023

The best course for anyone who wants to enter the field of digital marketing and e-commerce.

创建者 ifrah n

Sep 14, 2023

I

enjoy every part

and it really help me to understand

the fundamentals

of digital marketing

创建者 Sasha J

Aug 23, 2023

found it interesting and simple to understand making the entire course relatable to oneself.

创建者 Joe D

Aug 19, 2023

Brilliant course! recommended for anyone wanting to get into digital marketing or ecommerce!

创建者 Ajit K R

Aug 13, 2023

Feeling overwhelmed that I did it. Looking forward to complete the rest certifications also.

创建者 RAUNIT K S

Jul 6, 2023

I learn every digital marketing fundamental in this course and I enjoy a lot in this course.

创建者 Hanen M

Jun 26, 2023

I learned a lot from this course. It was very informative and easy to understand. Thank you!

创建者 Santa L C M

Jun 25, 2023

Excellent course, well explained and very valuable information, it exceeded my expectations.

创建者 Abigail M

Nov 28, 2022

Very compelling and easy-to-digest digital marketing course, taught by Google professionals.

创建者 Syahrizal M

Nov 10, 2022

Its great! Its really tell me about the digital marketing for me who newbie in the industry.

创建者 DaReon S

Nov 7, 2022

Very good course. I liked the pace of delivery and found the chief instructor very engaging.

创建者 Gábor D

Nov 6, 2022

This course describes the basics of digital marketing and e commerce really good. Thank you.

创建者 Akash K N

Oct 30, 2022

I would like to tell you guys that this was a great course and I enjoyed and learned a lot.

创建者 AJU R

Oct 27, 2022

For beginners like me it was such an experience to learn basics of digital marketing easily

创建者 Manoj S

Oct 16, 2022

This course has given me great insights of the Digital Marketing and E-commerce profession.

创建者 Muhammad T A

Oct 14, 2022

An amazing course, it helps me to enhance my skills in digital marketing and search engine.