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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,482 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据:

1001 - Foundations of Digital Marketing and E-commerce 的 1025 个评论(共 7,095 个)

创建者 Catalin C R

Jul 20, 2025

I have to say that is one of the most challengeable course that I've made until now, is making my brain to work at the real capacity, amazing job.

创建者 Fernando R

Jan 28, 2025

It was a very deep insight on marketing on the online space. Would have like to gone through practical test to apply all the information received.

创建者 Mat

Dec 8, 2023

Clear bite chunks of wisdom, with a variety of high quality sharing from different professionals. Information was conveyed clearly and succinctly.

创建者 Mukhtar A

Sep 30, 2023

I am so excited to complete this Google Certificate for Foundations of Digital Marketing and E-commerce with flexible timing according to my will.

创建者 esha s

Apr 15, 2023

it was really impressive how we can learn this in a very easy ways and also on our own pace. Helped me understand so much about digital marketing.

创建者 Ella B

Jan 9, 2023

Fantastic overview and foundational knowledge of digital marketing and e-commerce! Love the videos and interactive activities to keep you engaged.

创建者 Jason L ( M

Jun 5, 2022

I learned a lot of terminology and ways of explaining concepts to hiring managers that will showcase I know what I know without further questions.

创建者 Natasha D

Sep 28, 2025

Very informative, and information is easy to grasp. I enjoy the flow of the learning materials and I can't wait to finish the rest of the course!

创建者 Shubham S

Apr 19, 2025

This is my absolute favourite time! This course feels like it’s just for me. I’m so grateful to Coursera and Google for this amazing opportunity.

创建者 Winnie T

Oct 6, 2023

I loved the practicality and depth of a course that's a foundation. The instructors were pretty good too. Many thanks to Google for this program!

创建者 Eza N

Jan 29, 2023

This course is best if you want to pursue your career in digital marketing. It gives you a strong foundation for your career. Highly recommended!

创建者 Sanjay R

Jul 5, 2022

Extremely happy with the way this course has been designed. In the past, I have used other elearning platforms, but nothing as good as Coursera.

创建者 Kristina V

Nov 3, 2024

This course gives a great overview of the components you will need to master in order to be successful in taking on a role in digital marketing.

创建者 Oğuz Y

Sep 10, 2024

I enjoyed throughout the program explaining the theoretical underlying ideas and real-world implementations of digital marketing and e-commerce.

创建者 Shankar B

May 7, 2024

Awesome! I've learned so much information; each module was distinct and enlightening. I am so excited for the next phase of my learning journey!

创建者 bayo o

Sep 30, 2023

IT WAS INSPIRING AND REJUVENATED MY LONG-LOST READING HABITS. IT WAS A CHALLENGE BUT IT WAS WORTH IT. I'M EVER READY FOR THE NEXT LEVEL COURSE.

创建者 Biplab K S

Sep 20, 2023

Excellent course material to learn from the basic. I love this course. Thanks to all my teachers here and who inspired me sharing their journey.

创建者 Sigrid K

Sep 2, 2023

Excellent course for a Beginners crash course or those who just want to brush up on their knowledge! Loved the Intructors for the class as well!

创建者 Hanane A

Dec 16, 2022

je suis très contante d'avoir térmier mon cours et avoir mon certificat c'était excellente expérience pour moi merci google pour cette formation

创建者 Omar O

Dec 13, 2022

It gave me a general perspective , and idea about marketing which is very important, so far well designed, looking forward for the next courses!

创建者 Luiseh M

Nov 22, 2022

This course has all the foundational concepts that you need to know to understand your career in Digital Marketing and E-commerce for beginners.

创建者 Kristen B

Sep 21, 2025

This course was extremely helpful and provides the framework for a deeper dive. It was engaging, logical, and cemented the concepts. Thank you!

创建者 Abhinav T

Oct 21, 2024

Amazing, the best way to start your career in digital marketing and E-commerce even if you are a complete fresher or planning a shift in field.

创建者 Diễm P Đ

Oct 5, 2024

The course is very useful, the content is specific and detailed. The case study is clear and easy to understand. Suitable for beginners like me

创建者 Abdul H B

Mar 26, 2023

Great learning prospect! The most fascinating thing is the success stories of different individuals currently working in their spots.

Thank you!