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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,482 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据:

976 - Foundations of Digital Marketing and E-commerce 的 1000 个评论(共 7,095 个)

创建者 Erik N

Aug 26, 2022

Good course structure with videos, text explanations, deinitions, and wonderful one quiz and assignments help you to freshly remember the keypoints!

创建者 GeraldVerse

Jul 18, 2022

This course is excellent! I love the layout of the classes such as videos followed up by reading and quizes. This helps memorize all the information.

创建者 Fathi B

Jul 17, 2022

ce cours de digital marketing et e-commerce est d'une grande opportunité surtout qu'il s'inscrit dans la tendance mondial actuelle de digitalisation.

创建者 Luz M

Aug 18, 2025

Great course!! Very Clear and easy to follow.Perfect for beginners in digital marketing,I learned a lot and feel more confident to continue learning

创建者 HUMAIRA N S

Sep 9, 2024

bahan ajar sangat lengkap, terdapat video, rangkuman, glosari, flash card, dll. materi mudah dipahami dan test menyeluruh pada materi yang diberikan

创建者 Ionut M

Apr 4, 2024

Clear and easy to follow with sufficient material to have a good understanding of what Digital Marketing means. Looking forward to the next courses!

创建者 Jacquelyn M

Aug 16, 2023

It was a pleasure to have Joi as my Instructor. She is knowledgeable, professional and has a beautiful presence

that made learning easier. Thank you!

创建者 Tharita

Jun 24, 2023

Thanks for the good basic course from Google, but on Coursera I can't use the translate plugin for the test. It refreshes the web page all the time.

创建者 Siobhan M

Jun 19, 2023

This Course kept my attention and really enjoyed learning the fundamentals of online Digital Marketing and E Commerce, highly recommend this course.

创建者 Basit M

Jun 14, 2023

Amazing support and the module was very well explained. I would recommend anyone who is interested in finding their feet online to start right here.

创建者 Zunaira Z

Jan 31, 2023

Loved how the course was thoroughly planned out, especially those prompt quiz amidst video lessons would always keep my focused! Highly recommended.

创建者 Aditya G

Nov 5, 2022

Very crisp and highly intuitive.

The course has the best flow, the most amazing teachers, and of course, the best structure possible.

10/10 recommend.

创建者 Deborah E F

Aug 1, 2022

It was a very in-depth course and easy to follow along as well. I really enjoyed opening it every single day and would exceed my goals for the day.

创建者 Satyajit G

Jun 23, 2022

I'm very thankful to Coursera and Google to provide this type of course and it's very helpful for me that's why this course is applicable for 5 star

创建者 MARÍA L P Z

Apr 24, 2025

Es un curso rico en conocimientos que te va llevando de la mano a conocer a profundidad la practicidad del marketing digital y comercio electrónico

创建者 Madiha S

Jan 7, 2025

I loved this course and I have learned valuable information about Digital Marketing and E-commerce. I highly recommended to enroll in this course!!

创建者 Daniel O H P

Nov 10, 2024

aunque hay algunas complicaciones por las traducciones que no siempre son precisas, el curso es muy claro, por lo que no fue muy difícil afrontarlo

创建者 Vansh S

Sep 6, 2024

i love you google for providing this course the experts who teaching in this course are way much good in teaching as compare to my college teachers

创建者 javaid s

Aug 31, 2024

Google had provided me with an excellent opportunity to learn and understand the fundamentals of digital marketing and e commerce. Thanks Google.

创建者 Noha S

Oct 6, 2023

excellent way to learn about this field . really helpful and important for each one seaking for anew job in digital marketing and e commerce field

创建者 Abhineeta R

Sep 9, 2023

Such a comprehensive course for beginners. Really laid a solid foundation for my digital marketing journey. I already feel empowered and confident.

创建者 Khushboo P

Jul 24, 2023

I really loved this program. Before joining this course, I was unaware of various concepts and I loved how everything was explained using examples.

创建者 Niks J

Feb 21, 2023

Awesome experience! thank you! It was really great and also as my first language is not English it was still really easy to understand everything!!

创建者 Mian K

Jan 19, 2023

I'm so happy to complete my first stage of digital marketing and E-commerce field. I'm glad that google and coursera has given me this opportunity

创建者 Sharat K

Nov 14, 2025

A very wonderfully created introduction course for anyone in the world even if they do not have a single clue about the line of digital marketing.