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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据:

1026 - Foundations of Digital Marketing and E-commerce 的 1050 个评论(共 7,095 个)

创建者 Laura

Feb 8, 2023

Curso muito bem explicado e estruturado! Ideal para quem quer aprender marketing digital e e-commerce do 0! Obrigada por este curso fantástico!

创建者 Faryal S

Dec 30, 2022

I have enjoyed learning from this courses. I have learnt new concepts, the technicalities and much more from this course thank you COURSERA :)

创建者 M. A M

Dec 29, 2022

Very Useful and very detailed course with practical and real-life examples. Very teaching methodology. This will me in my freelancing business.

创建者 GOLLA S P K

Dec 24, 2022

Very Informative and It's a great course

It is a well-rounded course for those who are looking to learn the fundamentals of digital marketing

创建者 krunal v

Dec 19, 2022

Great learning modem and opportunity for an individual to upskill himself and be relevant in the modern digital workplace. Highly recomended.

创建者 Nathan L

Dec 10, 2022

Great insight into the digital marketing world. I would recommend it to anyone wanting to learn the basics of digital marketing and e-commerce.

创建者 Bindu P

Dec 7, 2022

This course covers all the basic aspects of Digital marketing. This is the best course for someone to begin their journey in Digital Marketing.

创建者 Muhammad S

Nov 29, 2022

This was an amazing experiences. Highly recommended for beginners or people working in the industry with lack of foundation knowledge.

Thanks.

创建者 Misael M

Aug 6, 2022

I believe is a every complete entry course for digital marketing, maybe not so much for E-commerce but still, great way to know the very basics

创建者 EliMarc E

Nov 12, 2024

So glad that I could learn so much from this course. These sessions really helped me get a grasp of the fundamental principles of marketing.

创建者 Anamica C

Nov 8, 2024

This course exceeded my expectations with its clear content, engaging delivery, and practical applications. Highly recommend for all learners!

创建者 Ijeoma A

Nov 20, 2023

Very simple in its language of delivery, self-paced and quite detailed. Thank you for providing learners with the unique opportunity to learn.

创建者 Iel R

Oct 29, 2023

As a newbie from another field I have learned a lot in this course and would love to learn more. Thank you for this amazing lesson! God bless!

创建者 Nemaa F A

Aug 23, 2023

Great, As I know nothing about Digital marketing know I feel that I am more than an expert and cannot wait to start the rest of the courses ❤️

创建者 Linlin C

Jul 1, 2023

It is clear and well-organized. Both the course itself and the job-searching advices help me reshape my previous experience. That's fantastic.

创建者 Naiby J P G

Jun 11, 2023

I am very happy for this opportunity that they gave me, for the Google certification and willing to continue learning in other courses.

Thanks.

创建者 Abby K

Jun 10, 2023

This course was very insightful. It has refreshed my memory and reinforced other aspects that I wasn't aware of. A big thanks for availing it.

创建者 George L

Jan 20, 2023

I'm incredibly surprised and grateful with the quality of the course!

Many, Many Thanks to all of you for giving us your time and this content.

创建者 Ghyda N

Nov 12, 2022

thanks google thanks coursera web site i am so happy for complete this course and i wash to complete other courses of google digital marketing

创建者 Joanna S

Oct 7, 2022

Great begginning and the best part of it is the lady who delivers most part of the course. She is calm and her voice is like honey to the ear.

创建者 Javier S

Sep 30, 2022

Great foundational course with a good combination of video, reading and interactive content and course length.

Thank you Google and Coursera!

创建者 Ripuree D K

Aug 16, 2022

Thank you to the google team for this incredible opportunity . Great course with very good instructors. Very convenient and easy to understand

创建者 Hefziba M

Jan 23, 2025

I loved this course I felt like the information was clicking (making sense) since I am working in this space but have been learning on the go

创建者 Tariq A B

Feb 14, 2024

As someone with zero experience in marketing it was a great course compared to the information i got in very structured and organized manner.

创建者 Noah M

Feb 6, 2024

Great foundational knowledge for what's to come in the course. Modules were bitesized and easy to digest. Looking forward to what comes next!