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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据:

876 - Foundations of Digital Marketing and E-commerce 的 900 个评论(共 7,095 个)

创建者 Lucas A

Oct 30, 2024

I love how Google can make such short videos with such dense information. They're fast but very, very, very deep knowledge. These courses are for the real ones.

创建者 James C

Apr 4, 2023

A great start to the Digital Marketing journey. I love the different types of learning elements involved and the frequent knowledge checks to confirm retention.

创建者 Denisha D

Nov 19, 2022

This course was a great eye opener which surprised me. I learned a lot in this first course that has me eager to see what the rest of the courses have to offer!

创建者 Fathima f

Aug 2, 2025

An amazing program! It helped me gain a lot of insights and knowledge about digital marketing. looking forward to completing the next courses in this journey.

创建者 Israr A

Dec 15, 2024

I learn ma y information about marketing and business, before i dont hany any odea or any knowledge of the E-commerce, but online free course get information

创建者 Xavier R

Dec 11, 2024

If you have an interest in Digital Marketing and your willing to actually put in the time, take notes, and apply yourself, then I highly recommend this course!

创建者 Sajedur R

Apr 1, 2023

This course is very useful for me. The course was explaining everything from the very basic. The teachers were very friendly. I am very happy to do the course.

创建者 onisei

Mar 30, 2023

This course is a great place to start if you want to learn about digital marketing. You can finish it in two weeks and it contains a lot of useful information.

创建者 Luis C L

Sep 16, 2022

I've loved the dynamics and the context of this course, really motivating, interactive and visual. Thank you, it really opened my eyes about a great industry.

创建者 Abdullah A

Sep 13, 2022

Absolutely Wonderful Experience For Me In This Course

She teaches me Perfectly

And Now i am Able to Start the next one Which is Attract And Engage Customer.

创建者 britney w

Jul 27, 2022

This course is beyond informative. It is very engaging and helpful. I definately recommend this course to people interested in digital marketing and ecommerce.

创建者 Dr. D S

Jul 29, 2025

It was an excellent experience of learning new dimensions and techniques of E commerce and digital platforms. I would love to continue learning with Coursera.

创建者 Muhammad M

Jul 4, 2025

This course offers a solid introduction to the core concepts of digital marketing and e-commerce. It's ideal for beginners looking to enter the digital space.

创建者 Tursunbek M

May 9, 2025

Hello. I am very happy to have studied this course, I would like to thank the teachers very much and I hope that this educational path will be useful for me.

创建者 John C

Jan 28, 2025

Loved it, I learned a lot on my own but this really reaffirmed a lot for me and filled my gaps. Would suggest this for anyone interested in digital marketing.

创建者 Gyan

Oct 15, 2024

Great Course for beginner to learn about Digital marketing and E-commence and start the entry level jobs in the stream. I love this course 5 Stars Keep it up!

创建者 Đàm T U

May 25, 2023

So helpful for beginner and a lot of new things will be introduced through this course. Hope that everyone will have chances to learn this course. Good luck!

创建者 Mohammad A P

Dec 13, 2022

I think this this is the best course I have ever taken in my life. Reason is: Graphical representation, tests,survey,practical,discussion. A complete guide!!!

创建者 Liz M

Oct 7, 2022

You don't get into the nitty gritty of marketing, but Course 1 is a great place to start to build your foundation and to get an idea what you'll be learning!

创建者 Malaika Z

Aug 6, 2025

I have successfully completed the first part of the course. It was very informative and helped me understand the basics clearly. Excited to continue learning

创建者 Herve B P

Mar 23, 2025

This course exceeded my expectations by offering clear, practical insights into digital marketing and e-commerce that have truly empowered my career journey.

创建者 Rofhiwa M

Mar 5, 2025

I truly appreciate the guidance and encouragement you've provided—it has made a significant impact on my learning journey and my future in digital marketing.

创建者 Carlos A

Sep 12, 2023

Estoy muy contento con este curso de aprendizaje en linea, estoy aprendiendo muchas cosas nuevas para mi, yo lo recomiendo al 100% gracias Google y Coursera.

创建者 Irene M

Feb 2, 2023

This course is really helpful for digital marketing wannabes. Topics were all explained clearly with examples for better understanding of concepts and terms.

创建者 Nihan M

Jan 21, 2023

This is a professionally designed and excellently delivered course. I found it very useful to watch bite sized videos followed by relevant reading materials.