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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据:

826 - Foundations of Digital Marketing and E-commerce 的 850 个评论(共 7,095 个)

创建者 Rizqiana K

Jan 9, 2025

Kursus ini menjelaskan tentang digital Marketing & ecommerce secara rinci dengan bahasa yang mudah dipahami. Saya sangat senang mendapatkan ilmu baru dari kursus ini

创建者 Benedetta B

Feb 20, 2024

I studied economics and management, but wanted to deepen my (meagre) knowledge in digital marketing and e commerce. I really enjoyed this course, it was very useful.

创建者 KaGiuliani M

Jan 14, 2024

Excelente! toca todos los puntos sobre el marketing online de manera sencilla y a su vez profunda. Vale la pena. Disfrute todo el proceso, y ya tengo el Certificado.

创建者 Elle 1

Oct 24, 2023

This amazing course does an excellent job of introducing the fundamentals of digital marketing in a clear and easy-to-understand manner. I would highly recommend it.

创建者 Elizabeth

Jun 21, 2023

It was a great start to the 7-series course. The lesson was well-organized and easy to digest. I'm very thankful for the course. Can't wait to learn the next course.

创建者 Eisha N

Jun 7, 2023

This is an amazing course. I have learnd a lot about Digital marketing. I am glad that I enrolled in this course and complete it. Huge Thanks to Google and its Team.

创建者 Daniela T

Jun 6, 2023

Agradecida con el primer módulo de este curso, la organización hace que sea de fácil aprendizaje y cuenta con muchas herramientas, ejemplos y temas de gran utilidad.

创建者 Dane J

May 20, 2023

Really enjoyed this class, and the learning approach. I was able to use downtime during my commute to complete videos, which allowed me to get thru it rater quickly.

创建者 Dima N

Aug 13, 2022

Great course for those who want to start with digital marketing basics. The course content is at a very high-quality level. At the same time, explanations are great!

创建者 Jayashree S

Jul 26, 2022

Very Informative and easy to understand .All details were very simply put and all the videos were very engaging .Overall i gained a lot of information so i am happy

创建者 Cristian Á

Nov 14, 2025

Excelente curso! Explica las cosas de una manera tan sencilla que es fácil de comprender el tecnicismo del marketing digital y el comercio electrónico. Muy completo

创建者 inchara k

Aug 5, 2023

Not only was the course informative, it was also highly motivating. I'm so glad I enrolled for this and I look forward to continuing my learning journey. Thank you.

创建者 Mailin G P

Apr 29, 2023

This is a great course. You will learn even if you don't know anything about digital marketing and e-commerce, because it is a well-planned and professional course.

创建者 Saad A

Mar 30, 2023

Absolutely loved this course. The way the whole course is structured makes the whole learning experience enjoyable and student friendly. I look forward to Course 2

创建者 Ihuoma A

Feb 12, 2023

This course is well put together. I knew some concepts from my earlier course with Meta, but this program already shows good promise. Would definitely recommend it.

创建者 Ashley R

Jan 13, 2023

Solid overview of the basics and explanations of a lot of marketing lingo - SEO, SEM, ROAs, etc. I've been freelancing for awhile and found the info really helpful.

创建者 Laura D

Jan 10, 2023

I loved the content of this course! It was exciting and informative. I am happy I chose Coursea for my professional certificate and eager to complete the 7 courses.

创建者 Jennifer B

Nov 3, 2022

A great overview of what Digital Marketing and E-Commerce is. I was surprised how many useful terms I learned in such a short intro. Worth taking this intro course!

创建者 ماجد ب ا

Oct 9, 2022

The explanation was supported by valuable and easy-to-understand information and useful videos. Thank you for the efforts of those in charge of this wonderful work.

创建者 Jessica L A

Sep 19, 2022

this course is really help me to learn about digital marketing, expecially to learn about SEO, SEM, and how can to make the best digital marketing to engage people

创建者 Shayla P

Aug 2, 2022

Easy to navigate and explained very gently/clearly! Going back to revisit the topics I didn't understand as much as others was smooth and provided a lot of clarity.

创建者 Derek L

Mar 26, 2025

The course provides clear and concrete background knowledge of digital marketing and e-commerce, which is good for someone interest in this area with 0 experience.

创建者 kuldeep y

Aug 28, 2024

It was really really good and most of very very informative content . I would highly recommencnd everyone to do those who want to get into digital marketing domain

创建者 zabrinah b

Jan 11, 2024

Super digestible content and information! I loved everyone's "real world" testimonies in their job roles. I truly enjoyed logging in and learning from this course!

创建者 VTP P

Nov 2, 2023

Thank you so much for this valuable course. Really appreciated the way this was present and the content of the course. I pay my sincere gratitude for this course.