Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据:

701 - Foundations of Digital Marketing and E-commerce 的 725 个评论(共 7,095 个)

创建者 Rex C

Jan 23, 2023

The way all the speakers talked was engaging that you will be compelled to understand and absorb what they were saying. They all sounded very relaxed and didn't look pressuring in any way.

创建者 Amber Y

Jan 3, 2023

Loved this! I really liked how the articles were short and succinct, how the videos were very helpful, and how the presenter spoke to us in a way that was easy for beginners to understand.

创建者 Paul F

Aug 9, 2022

Though there were components of the course that I have been involved with in the past, I felt that course 1 offered a good structure and layout to build a solid foundation to move forward.

创建者 Laxmi S H

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

创建者 Natia R

Apr 18, 2024

This course is amazing. For starters like me, who do not have any knowledge of the sphere it gives a lot of insight, it is very interesting and is filled with a lot of useful information

创建者 Alexandra P d A

Jul 14, 2023

loved it so far! for someone that wants to start a new career and never heard about digital marketing and e-commerce basic concepts it is relly well explained. excited for the next part.

创建者 Erin H

May 11, 2023

Great introduction to the digital marketing world. All the components of the course keep it engaging--videos, quizzes, readings, and discussions. This is the best intro course out there!

创建者 Amir M

Dec 7, 2022

Course was excellent and I learned a lot from this course, I hope this quality of knowledge and techniques will help in my career in digital marketing & e-commerce field. Thanks Google.

创建者 Ritika

Aug 23, 2023

This course was so informative as before taking up the course I thought I know a lot about Digital marketing and E-commerce but this course has taught me much more than my expectations.

创建者 Taito S

Feb 16, 2023

A fantastic entry level course. After completion I felt I not only had a strong e-commerce and digital marketing foundation but a newly sparked hunger for more knowledge on these topics

创建者 Matteo C

Dec 5, 2022

Simple and stimulant, I'm done in 2 weeks because it's very simple to understand and it's full of useful information about Digital Marketing and E-Commerce. I'll advise to other people!

创建者 Calmarie L

Nov 28, 2022

You can go at your own pace, it is easy to understand and to navigate. It is fun and very interesting learning all the different skills and how you can apply it to your work environment

创建者 Esteban M L

Jul 7, 2022

It's a great course to open your mind about what digital marketing and e-comerce are. I really like when I could watch some different experiences about how they started in this industry

创建者 Priyanka

Nov 19, 2025

The information provided about all the topics of digital marketing is clear and insightful. The basics are explained in an easy to understand way, and the coaches are very informative.

创建者 Alejandra M

Oct 15, 2025

La mejor decisión que he podido tomar, es un curso completamente informativo, exclusivo, puntos, claves estratégicos para convertirte un verdadero vendedor experto en marketing digital

创建者 Hassan

Jan 14, 2025

The course was really great, I already lots of basic knowledge regarding Digital Media. I also have HubSpot Digital Marketing certificate so work and knowledge from it helped me a lot.

创建者 Hannah G

Feb 23, 2023

Thank you so much for this opportunity. I have learned many things and hoping to learn more throughout my journey here. And I'm sure after this, I will become a great digital marketer.

创建者 HoPe1

Dec 10, 2022

Muy buen curso para entender las bases del Digital Marketing e Ecommerce, nos permite explorar los diversos temas relacionados a estos topicos y como funcionan dentro de su ecosistema.

创建者 ahmad a t

Feb 21, 2025

The course was comprehensive in everything related to digital marketing in terms of explaining videos and articles, very easy so that every trainee could understand the course lessons

创建者 Asad A

Nov 24, 2024

This is Asad Ali(+92304-5627761) It was detailed fundamental course of Digital marketing and E-commerce. I've learned a lot with helping materials and video lectures. Thank you Google

创建者 Dawit A

Jan 18, 2024

this is the best course out there cuz it gives you a more detailed and explained information about the basics of digital marketing, also it makes you to continue to the next courses .

创建者 Ismail H

Sep 13, 2023

This is the best course I started to gain the certificate of professional digital marketing and e-commerce, I really enjoy studying the course and I recommend it to everyone to study.

创建者 Ngan N V P

May 29, 2023

I think this quite suitable for the one new who doesnt have any foundation of digital marketing. You could learn more about the useful definition digital marketing to get the overall.

创建者 Srija D

Jan 6, 2023

This course helped me to learn about e-commerce and how digital marketing helps to attain certain goals . It also helped me to know about the various job opportunities in this field .