LearnQuest
Core Sales Techniques and Customer Engagement

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LearnQuest

Core Sales Techniques and Customer Engagement

LearnQuest Network

位教师:LearnQuest Network

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
初级 等级

推荐体验

2 小时 完成
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级

推荐体验

2 小时 完成
灵活的计划
自行安排学习进度

您将学到什么

  • Personalize outreach, build digital trust, and design effective follow-up cycles that increase early-stage engagement.

  • Handle objections with confidence, uncover real buyer needs, and guide hybrid conversations using consultative frameworks.

  • Deliver persuasive demos, negotiate win-win agreements, and close deals ethically across diverse business contexts.

要了解的详细信息

可分享的证书

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最近已更新!

December 2025

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有3个模块

Master the skills to capture attention, personalize outreach, and build trust in every first conversation. In this module, you’ll discover how to harness technology and data to deliver highly relevant messages, use modern channels to stand out, and develop sequences that nurture real engagement—without overwhelming your prospects. Learn to adapt your style for diverse industries and cultures, and create high-impact impressions that lead to lasting professional relationships. Whether you’re reaching out cold or following up warm leads, you’ll gain actionable tools to consistently open conversations that lead to sales success.

涵盖的内容

9个视频2篇阅读材料2个作业

Turn “no” into forward progress. This module shows you how to transform buyer objections from deal-stoppers into opportunities, mastering frameworks that reveal the real issues behind price or competition challenges. You’ll also learn how to guide sales conversations through a consultative, solution-focused approach and confidently work across hybrid digital and in-person cycles. Gain practical tools for uncovering pain points, demonstrating business value, and collaborating across teams—skills you need to advance deals, build trust, and deliver consultative value in today’s increasingly complex sales environments.

涵盖的内容

7个视频2篇阅读材料2个作业

Move confidently from first pitch to final agreement. In this module, you’ll master the strategies and language of high-impact presentations, ethical negotiations, and memorable closings. Learn to design and lead persuasive demos—whether live, virtual, or hybrid—adapt content for multiple decision-makers, and transform feedback into actionable next steps. Build negotiation skills that foster long-term partnerships, recognize and sidestep high-pressure closing pitfalls, and close deals with a style that’s aligned with your market’s expectations. Advance beyond “sell and hope”—this is your playbook for earning trust, commitment, and repeat business.

涵盖的内容

8个视频2篇阅读材料2个作业

位教师

LearnQuest Network
LearnQuest
52 门课程465,395 名学生

提供方

LearnQuest

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