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学生对 University of London 提供的 Brand Management: Aligning Business, Brand and Behaviour 的评价和反馈

4.9
7,739 个评分

课程概述

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

热门审阅

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

筛选依据:

676 - Brand Management: Aligning Business, Brand and Behaviour 的 700 个评论(共 2,770 个)

创建者 Indrani S

Jul 29, 2020

I really got help in developing and understanding what makes a brand successful. This course has given me the confidence and motivation that I can apply to my own brand.

创建者 Koushik S

May 29, 2020

The greatest takeaway of this course is the realization that people makes the brand and never the other way. It is experience of the customer that provide Brand Advocacy

创建者 Guneet K

May 25, 2020

The course was well packed with all right ingredients and key to what is Brand Management and what does make a brand success and it gave me a new perceptive and insight.

创建者 Konark P

May 7, 2020

Very nicely explained lectures. I loved the interview with industry personnel which is quite insightful. Professor has its own way of explaining and is very informative.

创建者 Sreshtha C

Jul 10, 2019

This course has taught me so many valuable things about Brand Management, highly recommended and great job Professor in keeping the videos short engaging and effortless.

创建者 Kakali D S

Jul 27, 2021

I enjoyed the course a lot. Prof Nadar explained the concepts with wonderful examples. And the interviews were very insightful. In all , a very well- structured course.

创建者 Israt J

Jun 9, 2020

The course instructor is fantastic. He will make you go through all the different aspects and Brand and Brand Valuation. It has been a great learning experience for me.

创建者 Grace C

Jun 7, 2020

It has good materials and very easy to understand especially for me who has short attention span. I was amazed how i was completely engaged throughout the whole course.

创建者 Sevde Ş K

Jul 5, 2022

It has been amazing journey, i would like to thank you the Prof. Because of his method i think this course is very admiring and sustainable for a learning about brand.

创建者 Matheus A

Jun 4, 2021

5 awesome weeks of learning! Professor Tavassoli is very dedicated, brought a lot of great real-world instances and opened up my mind to a level it will never regress.

创建者 Dr. P

Jan 23, 2021

One of the best course I do till yet. Just loved everything about it. The content is awesome. And the bestest part is the way of delivery. The instructor is Excellent.

创建者 Christoph B

Dec 27, 2020

The course was awesome. Loved the ideas teached and the lecutres. One quick thing wich might make the experience a bit better:

1) Please provide the slides as donloads

创建者 Barthelemy N

Oct 30, 2020

This course was absolutely helpful. I understand the gap between brand and business, the lessons will provide a comprehensive guide to clear up the thoughts.

Thank you.

创建者 omkar k

Jun 22, 2020

Very good course design by the London School of Business. The instructor is very knowledgable and has a good ability to explain all the concept with suitable examples.

创建者 Karin D

Jun 14, 2020

Very well structured and informtative course. A good mix of theory and intro into applied examples through interviews with execs from companies across all industries.

创建者 Maree H

Jun 12, 2020

I thoroughly enjoyed Professor Nader Tavassoli's friendly and immersive course. I feel that I now have the tools to apply in practice immediately. It was enlightening!

创建者 Pratyay B

May 30, 2023

This course literally gives me a fair idea on brand management, brand image, brand values and brand positioning. I hope this course will complement in my MBA journey.

创建者 Shreyashi K

Jul 14, 2021

Its a amazing platform where we are getting so many variety of courses to opt for and can increase our knowledge in which ever domain we want to thanks to course era.

创建者 Pratik K

May 14, 2021

This is an excellent course for all beginners, from in-depth lessons to the industry expert's interviews. All things were helpful to understand the branding concepts.

创建者 Chris A

Mar 7, 2021

Professor Tavassoli is a great teacher and shares his knowledge with passion and commitment. He is clear and very structured and an inspiration for branding learners.

创建者 Red S O

Jul 10, 2020

i have liked the South west Airlines cheerful attitude video the most in the course....how the individual employees of any company can bring the change in any company

创建者 Victor L P

Jun 26, 2022

Awesome course! it is a MUST DO for creatives, that need get a solid 360 view of the dynamic world of modern branding. The instructor Nader Travassoli REALLY ROCKS!

创建者 Belén R L

Aug 11, 2021

This course has changed the way I perceive my everyday life interactions with brands and businesses. This knowledge is gold for marketers and designers like myself!

创建者 Millie M

Jun 29, 2021

I really enjoyed this course learnt a lot about Brand Management. I will most definitely look for more Business courses by London Business School. Very exceptional.

创建者 Mary G

Aug 12, 2020

I've learned so much from this course. While it's only five modules, the material is dense in that pretty much everything said and articulated is important to know.