The examples, Peer graded assignments and also the interviews with different corporate leaders was overall a great experience. Special thanks to Prof. Nader Tavassoli for making it so simple to understand

Excellent program, interesting explanation and content that touches my needs. The program will make me look at the brand in a different way. I thank the trainer and the platform for this valuable course.

I am very impressed with the user experience and content of this course. Professor Nader Tavassoli managed to bring relevant information in a very clear way. I'll definitely take other courses like this.

I had a good experience learning from the London school of business through coursera . I got to know new things from the course which might help in my future business so I thank you for this opportunity.

This was a fantastic course with tonnes of examples, lot of interesting topics and beautiful explanation. This course also helped me to understand the importance of aligning business, brand and behavior.

This course has been one of the best decisions that I've ever done. The amount of information delivered, topics, interviews and examples were great and beyond to my expectations. 100% super recommended.

This course is an eye opener as to the mistakes most corporations make with regards aligning their business, brand and behavior. My sincere gratitude to Prof Nader Travassoli for putting this together.

Without a doubt, one of the best courses I have taken, a lot of work, reflection and new friends. Thank you Phd Dr Nader Tavassoli for sharing so much experience and knowledge. See you at the next one.

en lo personal me agrado este curso, y lo aprendido en el. Ya que me ayudo a ser mas consiente y enfocarme en que la Marca del negocio es importante y que debe ser coherente con lo que expresa y hace.

This course provides a broader vision of what a brand really is, traditional strategies aimed at customers are not enough. It is necessary to look within the company to align and strengthen the brand.

Nader Tavassoli, you taken this MOOC to a new level of excellence. You have not only shared knowledge but also your love for your profession. You are an inspiration for all of us. Thank you very much!

Very well defined course with a great Instructor. The learning was significant and I look forward to more courses. This course willd efinitely help me upgrade my skills and perform better at my job.

I have really enjoyed learning brand management which was a very new topic to me. I have worked hard on the assessments and I am thankful for the institution for giving me the opportunity to learn.

AWESOME! Not just another Brand course but actually some really refreshing and insightful aspects. I really liked the assigments forces you to reflect on the classes diffrently than just the quizes.

Loved the approach, found it really interesting as most concepts were explained using case studies. Would highly recommend this one to anyone who is interested in understanding the concept of Brand.

excellent professor to start with. His lectures, the interviews he provided, his assignments were so on point - i am done knowing that i got so much more than just reading a book about this topic.

Very Interesting and fun course and great explanation by the instructor. Just the interview videos were a bit too many and too long which could be reduced.

Overall had a great time doing this course.

If you're a newbie, this course is perfect, if your're a professional, this course is an awesome refresher and if you're a brand manager, this course will help you understand your brand even better

Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.

I recommend this course to everybody who want to learn about brand management. I learned that why brand is important, how can i measure our brand health, ipmortance of brand behaviour and so on.

What a great customer experience to have taken this very exciting course, with relevant information and quality speakers. I learned a lot about brand management. Thanks to the University of London

Immensely grateful to the teacher for sharing their knowledge in the most didactic way possible! Excellent agenda and great handling of the subject. I hope it is not the only brand course I teach!

I have really enjoyed learning about brand management as it opened my mind to why some things happen in the world of business. The possibilities this course has opened for me are limitless. Viva!

Excellent overview of the brand management and helped me refreshed the concept, LBS learning experience outstanding as usual. Wish I had taken this course when I was in school doing my MBA there.

It was outstanding, as an Iranian, I have been fully satisfied with Mr. Tavassoli's great expertise in his field, I have learned a lot and may the best happens to all those who passed the course!