Very insightful and captivating. The lessons are enjoyable to follow. The tutor is easy to listen to and his words are easy to absorb. His explanations are thorough and whimsical.

That was the coolest online course I have ever done. It is super interesting, the professor is funny, objective and the shared knowledge is amasing. So glade I did this, thank you!

this course really enlightened me on how important branding is and I believe with the knowledge I have derived here I can help promotes business through great and quality branding.

Simply, Exceeds on Delivery Learning Outcomes. From here, it's up to participants to capitalize and build on the learnings, to realize the Full Value delivered through the course,

Thanks to Professor Nader, I really liked the MOOC, his content was much better than the people interviewed, that's the only suggestion for the future. But him, an awesome teacher.

The tutor did a great job engaging his audience with real life examples successful organizations, and interviews with brand heavyweights. I am delighted to be one of his students.

Excellent course which have given me knowlegde that will stick with me for the rest of my professional career. Every marketeer and business professional should for sure take this!

The course is well articulated and the concepts are explained with ease and in great clarity. One can immediately put the learnings to practical use.

I would recommend this course.

I enjoyed this MOOC because of the Professor's relatable way of teaching and his real-life application or examples to drive home the course. Thank you from the bottom of my heart.

This course gave me the opportunity to see what really means building a business and a brand. Prof. Tavassoli is a brilliant teacher and a good communicator. Highly recommended!

Professor was very knowledgeable about subject matter. Interviews with marketing leaders were exceptional. Course slides were very well done and were an invaluable learning tool.

the mentor show you the picture of brands through a point of view of people (customer as well as employee), and how core values of brands should be aligned to its business model.

It was incredibly useful and engaging at the same time. This MOOC helped to ponder upon the critical details which were often treated not so important in today's business world.

Prof. Nader is a very talented teacher who is capable of sharing his viewpoint about branding in a smooth flow which engages his students without experiencing a second of boredom

If you are confused by all those different terms of branding, and don't know how to manage the complications along the brand building process, this is an ideal course that help.

Great course - Will be taking a lot with me from what I have learned! Highly recommend it to anyone wanting to grow their business, start a business, and/or in brand management!

This course means a lot to me. It shows that without deep understanding of business purpose, employee and company could get lost in our behavior that represent brand at the end.

This course proved out to be quite valuable for me in respect of understanding the fundamentals of brand managemnet and how this is aligned to people and processes of business.

This course is an great foundation as learning for someone whose starting off as in Marketing, Brand fields. Prof Nader has an amazing way explaining concepts through. Kudos!!!

This is an excellent opportunity to learn this course as this includes the best embedded videos from the corporate sector which gives good examples for understanding the course.

Nader Tavassoli's approach to the course is excellent. He never lost my attention for a moment. The interviews were very instructive as well. Thank you for this rich experience!

The best course I've taken so far on Coursera. Very well-designed and thought-through. Inspirational with both theories and concrete examples. Lecturer also speaks very clearly.

Great course . I have obtained a lot skills in buold a strong brand you need to create awareness about the brand within your employees. The lectures lessons were clear.

Very clear and well explained, useful information that can be applied to real situations, hopefully, more advanced courses on this topic will be produced by Professor Tavassoli.

This course gives a clear insights for aligning Business, Brand and Behaviour. If you are a part of marketing team or want career in this field, you must go through this course.