产品营销课程
产品营销课程可以帮助您学习市场细分、竞争分析、品牌定位和市场策略。您可以掌握制作有吸引力的信息、分析客户 Feedback 和优化营销活动的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体平台等工具，以支持跟踪绩效和与目标受众互动。
热门产品营销课程和认证
状态：免费试用IE Business School
您将获得的技能: 转化漏斗分析, 打造品牌, 产品管理, 客户参与, 产品战略, 客户体验战略（CX）, 消费者行为, 投资组合管理, 内部交流, 估算, 产品规划, 产品生命周期管理, 品牌管理, 设计与产品, 旅程制图, 员工参与, 品牌战略, 新产品开发, 需求规划, 竞争分析
状态：新状态：预览John Wiley & Sons
您将获得的技能: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Driving engagement, Customer Analysis
状态：免费试用Microsoft
您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
状态：免费试用IE Business School
您将获得的技能: 战略营销, 消费者行为, 调查, 业务规划, 产品规划, 同行评审, 价值主张, 案例研究, 营销管理, 市场研究, 营销策略, 营销渠道, 市场分析, 营销策划, 商业研究, 产品营销, 创建调查, 产品推广, 市场营销, 目标市场
状态：免费试用Microsoft
您将获得的技能: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization
状态：免费试用IBM
您将获得的技能: 生成式人工智能, 领导能力, 产品管理, Agile 方法论, 注册, 负责任的人工智能, 产品规划, 产品生命周期管理, 敏捷软件开发, 积压工作, 敏捷方法, 创新, 产品开发, 可用性测试, 生成模型架构, 用户故事, 看板原则, 新产品开发, 产品路线图, 人工智能产品战略, Scrum（软件开发）, Agile 软件开发
是什么让您今天来到 Coursera？
状态：免费试用Microsoft
您将获得的技能: 质量保证, 产品管理, 产品规划, 负责任的人工智能, 促销策略, 产品质量（QA/QC）, 销售策略, 产品生命周期管理, 技术产品管理, 绩效衡量, 产品开发, 产品改进, 新产品开发, 营销策划, 质量保证和控制, 人工智能产品战略, 质量监测, 产品营销, 性能分析, 发布管理
状态：免费试用University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Keyword Research, AI Product Strategy, Brand Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Machine Learning
状态：免费试用University of Virginia
您将获得的技能: 产品管理, Agile 方法论, 客户分析, 业务建模, 客户参与, 产品测试, 敏捷方法, 创新, 产品开发, 利益相关者管理, 设计思维, 利益相关者的参与, 构思, 数据驱动决策, 产品改进, 敏捷产品开发, 新产品开发, 客户洞察, 利益攸关方沟通, 产品要求
状态：免费试用University of Maryland, College Park
您将获得的技能: 产品管理, 价值主张, 创新, 产品设计, 利益相关者管理, 产品开发, 利益相关者的参与, 构思, 原型设计, 用户体验设计, 财务报表, 新产品开发, 线框设计, 财务报表分析, 竞争分析, 产品营销, 团队领导, 市场机遇, 目标市场, 提案制定
状态：免费试用IBM
您将获得的技能: 产品管理, 项目管理, 投资组合管理, 产品战略, 产品生命周期管理, 价值主张, 产品开发, 竞争分析, 新产品开发
状态：新状态：免费试用您将获得的技能: Surveys, Market Research, Target Market, Marketing Psychology, Target Audience, Survey Creation, Focus Group, Consumer Behaviour, Customer Analysis, Interviewing Skills, Market Intelligence, Customer Insights, Marketing Strategies, Market Analysis, Persona Development, Qualitative Research, Marketing Planning, Strategic Marketing, Data-Driven Decision-Making, Research Methodologies
总之，以下是 10 最受欢迎的 product marketing 课程
- 品牌和产品管理: IE Business School
- Product Marketing and Go-to-Market Strategy: John Wiley & Sons
- Microsoft AI Product Manager: Microsoft
- 营销策略: IE Business School
- Product Strategy and Roadmapping: Microsoft
- IBM 产品经理: IBM
- 产品发布和发布后管理: Microsoft
- Generative AI in Marketing: University of Virginia Darden School Foundation
- 数字产品管理：现代基础知识: University of Virginia
- 产品构思、设计和管理: University of Maryland, College Park
