营销分析课程
营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具，这些工具支持数据解析和趋势可视化，使您能够在实际营销场景中应用自己的技能。
热门营销解析课程与认证
状态：预览University of Virginia
您将获得的技能: 数据驱动的决策制定, 统计分析, 回归分析, A/B 测试, 营销分析, 战略营销, 资源分配, 投资回报, 营销策略, 消费者行为, 预测分析, 客户分析, 品牌管理, 客户洞察, 营销预算, 营销效果
状态：免费试用您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
状态：免费试用Meta
您将获得的技能: 数据驱动的决策制定, 信息隐私, 客户数据管理, Google Analytics（分析）, 营销分析, 营销, 市场数据, 个人身份信息, 数据整合, 网络分析, 数据分析, 广告, 数据收集, 应用编程接口 (API), 数字化营销, 应用程序接口网关
状态：免费试用状态：人工智能技能Meta
您将获得的技能: 描述性统计, 数据叙事, A/B 测试, 贝叶斯统计, 营销分析, 数据可视化软件, 统计假设检验, 数据展示, 营销, 营销策略, 面试技巧, Pandas（Python 软件包）, 目标受众, 数据分析, 数据清理, 数据可视化, 关键绩效指标 (KPI), 数据收集, 业务指标, 营销效果
状态：免费试用Meta
您将获得的技能: 数据驱动的决策制定, A/B 测试, 营销活动经理, 营销分析, 演讲, 数据展示, 营销策略, Facebook, 数据分析, 目标受众, 营销, 品牌意识, 营销效果, 广告活动, 关键绩效指标 (KPI), 广告, 社交媒体活动, 数字广告, 社交媒体营销
状态：新状态：免费试用Coursera
您将获得的技能: Google Analytics, Web Analytics, Marketing Effectiveness, Marketing Analytics, Content Performance Analysis, Web Analytics and SEO, Looker (Software), Google Ads, Data Visualization, Data Visualization Software, Marketing Automation, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)
是什么让您今天来到 Coursera？
状态：免费试用您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech
状态：免费试用状态：人工智能技能您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems
状态：免费试用Emory University
您将获得的技能: 描述性统计, 时间序列分析和预测, 统计分析, 微软Excel, 探索性数据分析, 概率分布, 模型评估, 营销分析, 预测, 消费者行为, 目标市场, 客户分析, 社交媒体, 概率, 透视表和图表, 营销, 商业分析, 社交媒体营销, 客户需求规划, 营销效果
状态：免费试用状态：人工智能技能Google
您将获得的技能: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Data Validation, Ggplot2, R (Software), Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, LinkedIn, Object Oriented Programming (OOP), Data Structures, Interviewing Skills, Applicant Tracking Systems
您将获得的技能: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
状态：免费试用Simplilearn
您将获得的技能: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Marketing Budgets, Performance Metric, Performance marketing, Pay Per Click Advertising, Paid media, Marketing Strategies, Search Engine Optimization, Data-Driven Decision-Making, Marketing Automation, Digital Marketing, AI Personalization
总之，以下是 10 最受欢迎的 marketing analytics 课程
- 营销分析: University of Virginia
- Assess for Success: Marketing Analytics and Measurement: Google
- 营销分析基础: Meta
- 元营销分析: Meta
- 使用 Meta 进行市场营销分析: Meta
- Web Analytics & Reporting: Coursera
- Unilever Digital Marketing Analyst: Unilever
- Google Digital Marketing & E-commerce: Google
- 营销分析基础: Emory University
- Google Data Analytics: Google
