客户细分课程可以帮助您学习人口统计分析、心理特征分析和行为细分策略。您可以掌握数据 Interpretation、定向营销和客户 Journey Map 方面的技能。许多课程都会介绍 Google Analytics 和客户关系管理 (CRM) 软件等工具,这些工具支持分析客户数据和实施有效的细分策略。

Unilever
您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, Return On Investment, MarTech
初级 · 专业证书 · 3-6 个月

您将获得的技能: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
初级 · 专项课程 · 1-3 个月

The Chinese University of Hong Kong
您将获得的技能: 市场动态, 文化敏感性, 社会学, 消费者行为, 数字媒体战略, 广告, 品牌管理, 社会科学, 全球营销, 营销, 文化多样性, 电子商务
初级 · 课程 · 1-4 周
University of Virginia
您将获得的技能: 案例研究, 市场动态, 价值主张, 收入管理, 竞争分析, 分析, 行为经济学, 消费者行为, 市场调查, 客户分析, 全球营销, 营销心理学, 客户洞察
初级 · 课程 · 1-4 周

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer experience improvement, Marketing Strategies, Marketing, AI Enablement, Responsible AI, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence, Customer Insights, Marketing Psychology
初级 · 专项课程 · 3-6 个月

University of California, Irvine
您将获得的技能: 移动银行, 打造品牌, 客户体验战略(CX), 价值主张, 角色开发, 社交媒体, 数字化营销, 体验设计, 目标受众, 品牌管理, 社交媒体战略, 客户获取管理, 营销, 营销策略与技巧, 客户参与, 电子商务
初级 · 课程 · 1-4 周

Duke University
您将获得的技能: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics
中级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
中级 · 专项课程 · 3-6 个月
Emory University
您将获得的技能: 模型评估, 微软Excel, 客户分析, 回归分析, 留住客户, 时间序列分析和预测, 消费者行为, 客户需求规划, 营销, 营销分析, 客户获取管理, 营销效果, 预测
中级 · 课程 · 1-4 周

Macquarie University
您将获得的技能: 数据分析, 客户体验战略(CX), 大数据, 数字化营销, 营销策略, 客户数据管理, 社交媒体营销, 预测分析, 消费者行为, 营销分析, 整合营销传播, 营销效果, 用户关系管理, 客户洞察
初级 · 课程 · 1-3 个月

University of Virginia
您将获得的技能: A/B 测试, 资源分配, 客户分析, 回归分析, 战略营销, 预测分析, 营销策略, 消费者行为, 营销分析, 投资回报, 统计分析, 品牌管理, 营销效果, 营销预算, 数据驱动的决策制定, 客户洞察
初级 · 课程 · 1-3 个月

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
初级 · 课程 · 1-4 周