营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

University of Colorado Boulder
您将获得的技能: Data Visualization, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling, Business Analytics, Data Science, Marketing Analytics
初级 · 课程 · 1-4 周

University of California, Santa Cruz
您将获得的技能: 时间序列分析和预测, 数据科学, 贝叶斯统计, 模型评估, 技术交流, 数据分析, 预测, 马尔可夫模型, 数据展示, R 语言程序设计(中文版), 概率分布, R(软件), 统计, 概率, 统计推理, 统计建模, 统计软件, 统计分析, 统计方法, 概率与统计
中级 · 专项课程 · 3-6 个月

SAS
您将获得的技能: Predictive Modeling, Predictive Analytics, Data Preprocessing, Model Evaluation, Responsible AI, Data-Driven Decision-Making, Machine Learning, Applied Machine Learning, Business Ethics, Decision Tree Learning, Business Analytics, Artificial Intelligence, Technical Management, Data Science, Social Justice
初级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Miro AI, Generative AI Agents, Responsible AI, AI Product Strategy, Generative AI, No-Code Development, ChatGPT, Workflow Management, Email Automation, Customer Analysis, Prompt Patterns, Customer Data Management, Personalized Service, AI Enablement, Customer and Client Support, AI Workflows, Customer Relationship Management (CRM) Software, Emotional Intelligence, Customer Success Management
初级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking
混合 · 课程 · 1-4 周

California Institute of the Arts
您将获得的技能: 需求分析, 用户体验, 信息架构, Agile 方法论, 目标受众, 可用性测试, 网页设计, 以用户为中心的设计, 模型, 用户研究, UI/UX 战略, 线框设计, 角色(用户体验)
中级 · 课程 · 1-3 个月

您将获得的技能: Budget Management, Account Strategy, Productivity Software, Financial Management, Financial Data, Administrative Support, Sales Process, Customer Relationship Management (CRM) Software, Key Performance Indicators (KPIs), Data Quality, Customer Service, Account Management, Microsoft Copilot, Client Services, Content Management, AI Personalization, Microsoft 365, Relationship Building, Customer Insights, Generative AI
高级设置 · 专业证书 · 3-6 个月
University of Colorado Boulder
您将获得的技能: 消费者行为, Google 广告, A/B 测试, 数字广告, 搜索引擎营销, 绩效营销, 在线广告, 自动化, 搜索引擎优化, 关键词研究, 广告活动, 点击付费广告, 情境广告, 广告, 网络分析和 SEO
初级 · 课程 · 1-3 个月
University of Michigan
您将获得的技能: 信息隐私, Data Governance, 抽样(统计), 数据分析, 数据伦理, 道德标准与行为, 个人身份信息, 大数据, 负责任的人工智能, 知情同意, 知识产权, 社会学, 数据安全
初级 · 课程 · 1-3 个月

The State University of New York
您将获得的技能: Html 和 Css, WordPress, 浏览器兼容性, 网络开发, 网页内容, 网页设计, 网络语言, 响应式网页设计, 网络应用, 内容管理, 网络分析和 SEO
混合 · 课程 · 1-4 周

您将获得的技能: Feature Engineering, MLOps (Machine Learning Operations), Responsible AI, Generative AI, Google Cloud Platform, Model Deployment, Tensorflow, Big Data, Keras (Neural Network Library), Data Preprocessing, Data Quality, Exploratory Data Analysis, Machine Learning, Applied Machine Learning, Data Migration, Apache Airflow, Model Evaluation, Data Lakes, Scikit Learn (Machine Learning Library), Cloud Computing
中级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: Prompt Engineering, Customer Retention, Customer Acquisition Management, User Feedback, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics
中级 · 专项课程 · 1-3 个月