Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

AI-Powered Customer Success 专项课程

AI-Powered Customer Success 专项课程

AI-Enhanced Customer Success Excellence. Learn AI tools and strategies to revolutionize customer experience and drive business growth.

位教师：Hector Sandoval

包含在 Coursera Plus 中

了解更多

8 门课程系列

深入学习学科知识

4.4

（5 条评论）

中级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

8 门课程系列

深入学习学科知识

4.4

（5 条评论）

中级等级

推荐体验

4 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Implement AI-powered tools to enhance customer experience and automate support processes effectively
Develop comprehensive customer success strategies using voice of customer insights and retention tactics
Create and deploy custom AI solutions including chatbots and predictive analytics for business growth

要了解的详细信息

可分享的证书

添加到您的领英档案

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

向大学和行业专家学习热门技能
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培养对关键概念的深入理解
通过 Coursera Instructor Network 获得职业证书

专业化 - 8门课程系列

Transform customer success through AI integration in this comprehensive program covering Voice of Customer practices, generative AI applications, retention strategies, and automated support systems. Learn to leverage cutting-edge technologies like ChatGPT, Claude, and custom AI models to enhance customer experiences, streamline operations, and drive measurable business outcomes through hands-on projects and real-world applications.

应用的学习项目

Apply AI technologies through hands-on projects including building custom chatbots using Flowise, creating personalized AI support systems with GPT models, implementing predictive analytics for customer behavior, and developing comprehensive AI-driven customer success strategies. These practical applications enable learners to immediately enhance customer satisfaction and operational efficiency in real business environments.

Voice of the Customer (VoC): Enhancing Experiences

第 1 门课程4小时

您将学到什么

Analyze key concepts, benefits and frameworks of the VoC practice
Identify and analyze core customer feedback collection methods and data
Apply VoC principles in the organization to improve collaboration, decision making and continuous improvement

您将获得的技能

类别：Customer Insights

类别：Continuous Improvement Process

类别：Customer experience strategy (CX)

类别：Data Collection

类别：Customer Analysis

类别：Active Listening

类别：User Feedback

类别：Customer Engagement

类别：Focus Group

类别：Customer Service

类别：Surveys

类别：Data-Driven Decision-Making

类别：Market Research

GenerativeAI for Customer Success

第 2 门课程2小时

您将学到什么

Did you know that companies using Generative AI in customer success see a significant improvement in customer satisfaction and operational efficiency? Discover how you can leverage this technology to transform your customer success strategies.

This short course empowers customer success professionals and managers to enhance their strategies using Generative AI (GenAI) technologies. By completing this course, you'll be able to apply advanced GenAI tools to streamline your customer support processes, improve customer engagement, and increase overall employee satisfaction the very next day at work. By the end of this course, you will be able to: 1.Explain how GenAI can be used to improve customer success processes in your organization. 2.Resolve ethical and data privacy challenges when using GenAI in customer success strategies. 3.Create a plan to integrate GenAI into your customer success operations. This course is unique because it combines theoretical insights with practical applications, including real-world examples and case studies, to provide a comprehensive understanding of GenAI in customer success. To be successful in this course, you should have a background in customer success, customer service, or a related field, and a basic understanding of AI technologies.

您将获得的技能

类别：Customer Success Management

类别：AI Personalization

类别：Client Support

类别：Business Process Automation

类别：Customer experience improvement

类别：LLM Application

类别：Information Privacy

类别：Personalized Service

类别：Customer Service

类别：Generative AI Agents

类别：Systems Integration

类别：Customer Engagement

类别：Business Ethics

Improving Customer Retention

第 3 门课程2小时

您将学到什么

Identify the key factors that influence customer retention.
Apply customer service best practices to enhance customer satisfaction.
Evaluate consumer behavior to improve retention strategies.
Apply feedback analysis and understand consumer behavior to improve retention tactics.

您将获得的技能

类别：Consumer Behaviour

类别：Customer Service

类别：Customer Retention

类别：Marketing Strategies

类别：Customer Relationship Management

类别：Customer Analysis

类别：Customer Engagement

类别：Brand Loyalty

类别：User Feedback

类别：Loyalty Programs

类别：Personalized Service

类别：Customer experience improvement

类别：Service Improvement

AI for Customer Experience with Chatbots and Analytics

第 4 门课程3小时

您将学到什么

Identify the potential applications of AI technologies in enhancing customer experience.
Analyze the impact of personalization, chatbots, and predictive analytics on customer engagement.
Design and implement AI-driven strategies for improving customer interactions using tools like Perplexity AI, Claude, and Google Gemini GEM.
Evaluate ethical considerations and construct guidelines for responsible AI adoption in customer experience initiatives.

您将获得的技能

类别：Generative AI

类别：Customer Service

类别：Google Gemini

类别：Customer Insights

类别：Return On Investment

类别：Data-Driven Decision-Making

类别：Personalized Service

类别：Customer Engagement

类别：Artificial Intelligence

类别：Anthropic Claude

类别：Responsible AI

类别：Customer experience strategy (CX)

类别：Predictive Analytics

Fundamentals of Customer Acquisition Management

第 5 门课程1小时

您将学到什么

Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.
Examine branding principles and their impact on customer engagement across the marketing funnel.
Analyze successful customer acquisition cases across industries.
Apply analytical tools to measure and enhance acquisition efforts.

您将获得的技能

类别：Branding

类别：Customer Acquisition Management

类别：Lead Generation

类别：Marketing

类别：Campaign Management

类别：Brand Management

类别：Customer Engagement

类别：Brand Strategy

类别：Target Audience

类别：Marketing Channel

类别：Customer Insights

类别：Marketing Analytics

GenAI for Customer Support

第 6 门课程3小时

您将学到什么

Apply Generative AI including effective Prompt engineering in customer service tasks.
Create a custom GPT model using customer service data to generate personalized responses to support tickets.
Integrate a Google Gem with Gmail to automate and enhance email-based customer support.
Implement an Anthropic project for AI-powered visual analysis to detect product defects and generate recommendations.

您将获得的技能

类别：Generative AI

类别：Product Support

类别：Operational Efficiency

类别：Automation

类别：Customer Support

类别：Prompt Engineering

类别：Customer experience improvement

类别：Email Automation

类别：Personalized Service

类别：AI Personalization

GenAI for Customer Service Teams

第 7 门课程2小时

您将学到什么

Acquire a basic understanding of GenAI and available GenAI tools and strategies for increasing team collaboration and efficiency.
Create a working framework for staying ahead of GenAI advancements.
Apply GenAI tools practically in real-world customer service scenarios to improve outcomes.

您将获得的技能

类别：Customer Service

类别：Generative AI

类别：Responsible AI

类别：Business Process Automation

类别：Automation

类别：Customer experience improvement

类别：Business Ethics

类别：Information Privacy

类别：Self Service Technologies

类别：Artificial Intelligence

类别：Customer Engagement

类别：Cross-Functional Collaboration

类别：Team Oriented

Designing a Customer Support Chatbot Using Flowise

第 8 门课程2小时

您将学到什么

Design and implement chatbots that can handle frequently asked questions, thereby enhancing customer service.
Build a user interface to provide accurate responses on a specific website.
Embed a chatbot seamlessly into a website to quickly address customer queries.

您将获得的技能

类别：No-Code Development

类别：LLM Application

类别：Web Content

类别：Customer Support

类别：Artificial Intelligence

类别：User Interface (UI)

类别：ChatGPT

类别：Generative AI

类别：Self Service Technologies

类别：Quality Assurance

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Hector Sandoval

Coursera Instructor Network

10 门课程121,231 名学生

Marta Sotto-Mayor

8 门课程33,999 名学生

Starweaver

Coursera Instructor Network

446 门课程818,636 名学生

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常见问题

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.