Marketing Strategy and Techniques

营销战略与技巧包括企业为吸引和吸引客户、推广产品和服务以及实现各种业务目标而采用的方法和计划。Coursera 的 "营销战略与技巧 "目录向您传授营销战略、客户行为、市场细分和品牌定位的基本要素。您将学习如何设计全面的营销计划、如何利用数字营销技术、如何进行 SWOT 分析以及如何利用各种营销工具有效地接触目标受众。课程还深入探讨了内容营销、社交媒体战略、SEO、SEM 和电子邮件营销等方面的细微差别。无论您是有抱负的营销人员、小企业主,还是仅仅对了解营销动态感兴趣,这些知识都将帮助您推动业务增长和客户参与。
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浏览定价策略课程目录

  • University of California, Davis

    您将获得的技能: 营销策略与技巧, 文案写作, 写作, 专业网络, 内容营销

  • 状态:免费试用

    您将获得的技能: TikTok, Social Media Marketing, Business Marketing, Brand Marketing, Social Media, Content Creation, Content Marketing, Marketing, Driving engagement, Marketing Strategy and Techniques, Content Strategy, Branding

  • 状态:免费试用

    Illinois Tech

    您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 打造品牌, 营销策略与技巧, 营销策划, 营销分析, 客户洞察, 竞争分析, 消费者行为, 价值主张, 品牌管理, 市场分析, 产品规划, 目标市场, 促销策略, 营销

  • 状态:预览

    您将获得的技能: Revenue Management, Market Dynamics, Product Strategy, Marketing, Cost Accounting, Business Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Product Lifecycle Management

  • 状态:新
    状态:免费试用

    您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Digital Advertising, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

是什么让您今天来到 Coursera?

  • 状态:免费试用

    您将获得的技能: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, Case Studies, People Management, Accounting, Balance Sheet, Financial Accounting, Financial Analysis, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, General Accounting, Team Management, Organizational Leadership, Industrial and Organizational Psychology

  • 状态:免费试用

    University of London

    您将获得的技能: 营销策略与技巧, 企业战略, 战略营销, 营销策划, 营销策略, 竞争分析, 市场动态, 营销管理, 市场分析, 目标市场, 旁听, 分析, 营销

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

  • 状态:预览

    您将获得的技能: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

  • 状态:新
    状态:免费试用

    您将获得的技能: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business

  • 状态:免费试用

    IE Business School

    您将获得的技能: 营销策略与技巧, 案例研究, 进入市场战略, 营销策略, 营销分析, 竞争分析, 营销预算, 规划, 营销策划, 业务规划, 市场分析, 产品营销, 目标市场, 品牌战略, 损益(P&L)管理

是什么让您今天来到 Coursera?

主要合作伙伴

  • Real Madrid Graduate School Universidad Europea
  • Fundação Instituto de Administração
  • IE Business School
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • EDUCBA
  • Digital Marketing Institute
  • Kennesaw State University