Event Management

活动管理是策划和执行大型活动(如会议、贸易展和产品发布会)的过程。Coursera 的活动管理目录向您传授从概念到执行的成功活动策划的方方面面。您将学习到从战略规划流程、预算管理、营销推广、场地选择到活动当天的后勤管理等各个方面的知识。此外,您还将了解优质客户服务、团队协调和危机管理的重要性。对于有志于在公共关系、市场营销、酒店管理等领域发展的人,或者只是想提高自己的组织和管理能力的人来说,这套技能是必不可少的。
1个证书
2个在线学位
20门课程

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通过实践教程在 2 小时内掌握与工作相关的技能。
通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
在线获得学士学位或硕士学位,所需费用仅为在校学习费用的一小部分。

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寻找最适合您目标的活动管理课程

  • 状态:预览

    Coursera Instructor Network

    您将获得的技能: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Planning, Operations Management, Budgeting, Promotional Strategies, Vendor Management, Marketing Design, Coordination, Customer experience strategy (CX)

  • 状态:预览

    Dubai College of Tourism

    您将获得的技能: Budget Management, Budgeting, Cost Management, Return On Investment, Event Planning, Operating Budget, Cost Estimation, Event Management, Expense Management, Profit and Loss (P&L) Management, Financial Analysis, Revenue Forecasting

  • 状态:预览

    您将获得的技能: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Promotional Strategies, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment

  • 状态:预览

    Universidad de Palermo

    您将获得的技能: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting

  • 状态:预览

    University of Maryland, College Park

    您将获得的技能: 组织战略, 战略营销, 利益相关者的参与, 管理, 营销, 表演艺术, 增长战略, 商业营销, 筹资, 活动管理, 业务规划, 企业管理, 规划

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Social Media Marketing, Digital Advertising, Content Marketing, Email Marketing, Web Design and Development, Digital Communications, Event Management

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  • 状态:免费试用

    Google Cloud

    您将获得的技能: Google Workspace, Calendar Management, Setting Appointments, Collaborative Software, Organizational Skills, Productivity Software, Scheduling, Event Management, Data Sharing

  • 状态:免费试用

    The State University of New York

    您将获得的技能: Facility Management, Event Management, Legal Risk, Contract Management, Facility Operations, Hospitality and Food Services, Event Planning, Data-Driven Decision-Making, Community Outreach, Event Marketing, Relationship Management, Data Management, Customer Engagement, Operations Management, Promotional Strategies, Risk Management, Business Analysis, Safety and Security, Business Strategy, Budgeting

  • 状态:免费试用

    The State University of New York

    您将获得的技能: Facility Management, Event Management, Legal Risk, Contract Management, Calendar Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance

  • 状态:免费试用

    您将获得的技能: Distributed Denial-Of-Service (DDoS) Attacks, Azure Active Directory, Microsoft Azure, Cloud Security, Firewall, Cyber Attacks, Cybersecurity, Malware Protection, Identity and Access Management, Network Security, Threat Management, Endpoint Security, Security Information and Event Management (SIEM), Threat Detection, Scenario Testing, Virtual Machines, Event Management

  • 状态:免费试用

    您将获得的技能: Calendar Management, Google Workspace, Setting Appointments, Event Management, Coordinating, Scheduling, Collaborative Software, Data Sharing

  • 状态:免费试用

    您将获得的技能: 网络安全, Encryption, 威胁管理, Network Security, 恶意软件保护, 身份和访问管理, Virtual Machine, 安全控制, 云安全, 微软 Azure, 威胁检测, 端点安全, 活动管理, Distributed Denial-Of-Service (DDoS) 攻击, 网络安全政策, 防火墙, 安全信息与事件管理(SIEM)

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主要合作伙伴

  • Google Cloud
  • The State University of New York
  • Dubai College of Tourism
  • Microsoft
  • University of North Texas
  • Alfaisal University | KLD
  • Berklee
  • Fundação Instituto de Administração