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Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.
Hospitality Luxury Brand Management
您将学到什么
Analyze the key elements of luxury hospitality branding and its impact on guest experiences.
Evaluate the importance of maintaining brand consistency and high-quality standards in luxury establishments.
Develop a thorough understanding of the latest trends and innovations in the luxury hospitality industry.
Demonstrate an understanding of the challenges and opportunities specific to managing luxury hospitality brands.
您将获得的技能
- Digital Transformation
- Sustainable Business
- Hospitality and Food Services
- Customer experience improvement
- Brand Management
- Brand Marketing
- Market Dynamics
- Branding
- Innovation
- Brand Loyalty
- Consumer Behaviour
- Brand Awareness
- Quality Management
- Corporate Sustainability
- Hospitality
- Business Ethics
- Hospitality Management
- Brand Strategy
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Luxury Hospitality & Brand Innovation 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals. This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals.
涵盖的内容
13个视频5篇阅读材料1个作业1次同伴评审2个讨论话题
This module focuses on the crucial aspects of maintaining brand consistency and quality in luxury hospitality. Learners will explore the significance of consistency, challenges faced, and real-world applications through case studies. The module also addresses quality standards, their impact on guest experiences, and the business aspects of luxury brand management.
涵盖的内容
12个视频4篇阅读材料1个作业1次同伴评审2个讨论话题
This module explores the evolving trends and experiences in luxury hospitality, focusing on gourmet dining, wellness, exclusive travel, and curated experiences. Learners will gain insights into the world of Michelin-starred restaurants, luxury spas, and personalized travel, understanding how these trends contribute to the overall luxury experience.
涵盖的内容
12个视频4篇阅读材料1个作业1次同伴评审2个讨论话题
This concluding module focuses on the challenges and opportunities in managing luxury hospitality brands. Learners will analyze case studies of successful brand management, explore the evolving landscape of luxury, and delve into innovations shaping the future. The module emphasizes crisis management, technology's role, and ethical considerations in the luxury hospitality industry.
涵盖的内容
13个视频4篇阅读材料1个作业2次同伴评审2个讨论话题
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
提供方
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人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
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自 2020开始学习的学生
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学生评论
4.4
155 条评论
- 5 stars
67.74%
- 4 stars
16.12%
- 3 stars
8.38%
- 2 stars
7.09%
- 1 star
0.64%
显示 3/155 个
MI
5
已于 Dec 18, 2024审阅
5 out of 5 stars Nominate this instructor for award winning Teacher of the year achievement award, for great performance on such an educational course.
GS
5
已于 Nov 17, 2024审阅
A great course, thanks for all the information, strategies and shared knowledge. Info, slides and quizzes are very helpful and an excellent guide for every one.
DO
4
已于 Jun 4, 2025审阅
The information was ideal, and for me a new topic to learn. I have new mindset about the real Luxury. Sometimes the pronunciations for the words was not accurate
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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