营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。
University of Illinois at Urbana-Champaign
您将获得的技能: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
提供的学分
研究生证书 · 6-12 个月

IE Business School
您将获得的技能: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
中级 · 课程 · 1-4 周

您将获得的技能: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, AI Enablement, Artificial Intelligence
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Customer Analysis, AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Content Creation, Data-Driven Decision-Making, Analysis, Scalability
中级 · 课程 · 1-4 周

您将获得的技能: AWS Kinesis, Apache Kafka, Amazon Redshift, Data Lakes, Real Time Data, Data Management, Apache Hive, Apache Spark, Amazon S3, Data Pipelines, Data Processing, Big Data, Apache Hadoop, AWS Identity and Access Management (IAM), Query Languages, Serverless Computing, Scalability
中级 · 课程 · 1-4 周

Northeastern University
您将获得的技能: Exploratory Data Analysis, Data Wrangling, Data Structures, Time Series Analysis and Forecasting, Pandas (Python Package), Unsupervised Learning, Data Analysis, Machine Learning Algorithms, Computational Thinking, Data Preprocessing, Data Cleansing, Data Visualization, Python Programming, Algorithms
初级 · 课程 · 1-3 个月
University of Michigan
您将获得的技能: Python 程序设计, 逻辑回归, 分类与回归树 (CART), 机器学习, 机器学习算法, 数据分析, 监督学习, Scikit-learn (机器学习库), 数据预处理, 预测分析, 分析, 分类算法, 应用机器学习, 决策树学习, 模型评估, 功能工程, 预测建模
中级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Email Automation, Marketing, E-Commerce
初级 · 专业证书 · 3-6 个月

Tecnológico de Monterrey
您将获得的技能: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
初级 · 课程 · 1-4 周

您将获得的技能: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT
初级 · 课程 · 1-4 周