Marketing Management Essentials: Price and Place

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Marketing Management Essentials: Price and Place

位教师：Dushinka Karani

包含在中

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1个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

2 小时完成

灵活的计划

自行安排学习进度

1个模块

深入了解一个主题并学习基础知识。

初级等级

无需具备相关经验

2 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Understand the product lifecycle
Learn how to deliver value to customers by discussing main pricing strategies
Acquire insights in distribution channels

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作业

1 项作业

授课语言：英语（English）

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该课程共有1个模块

In this course you will gain insights into content marketing management, focusing on product creation, management, and branding strategies. Delve into pricing strategies like customer value, cost-based, and competition-based pricing, and learn the best approaches for product launches. Understand the product lifecycle, deliver value through pricing, and master distribution channels for optimal market reach.

In this course, we will learn about the comprehensive aspects of content marketing management, including the essentials of product creation, product management, and branding strategy. We will delve into the intricacies of defining the right price and identifying the ideal place to sell our products or services. We will also cover various pricing strategies such as customer value pricing, cost-based pricing, and competition-based pricing, as well as the specific strategies needed when launching a new product.

涵盖的内容

2个视频5篇阅读材料1个作业

位教师

Dushinka Karani

IE Business School

8 门课程 4,569 名学生

提供方

IE Business School

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