In this course, you will discover the essentials of marketing management in a concise course that covers market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment to elevate your marketing expertise efficiently.


您将学到什么
Understand the 5C analysis
Analyze market opportunities and threats
Evaluate a company's market position
您将获得的技能
要了解的详细信息

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1 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有1个模块
In this course we will cover the importance of understanding customers, competitors, collaborators, context, and the company itself for making informed business decisions.
涵盖的内容
4个视频5篇阅读材料1个作业
位教师

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IE Business School
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S.P. Jain Institute of Management and Research
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IE Business School
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University of Washington
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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