中In this course, you will gain a competitive edge with our focus on market research's pivotal role in business strategy. Learn to differentiate between data types, apply various research methods, and turn insights into actionable outcomes. Understand why data-driven decision-making is essential in today's business landscape and how it can propel your company forward.
Market Research Essentials for Marketing Management
您将学到什么
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
您将获得的技能
要了解的详细信息
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添加到您的领英档案
作业
1 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有1个模块
In this course, we will explain why market research is crucial. Analysis alone is insufficient; new hypotheses need to be explored. This course covers different data types, such as primary and secondary, qualitative and quantitative, and various market research methods, enabling you to know when to apply each one.
涵盖的内容
4个视频5篇阅读材料1个作业
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