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Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications. Dive into the art of identifying market trends and measuring customer preferences, all while honing your analytical skills. With a prerequisite of basic communication, computer skills, and an analytical mindset, this course is perfect for busy individuals seeking to enhance their market insight swiftly and efficiently. Get ready to transform data into strategy and elevate your business acumen in this course.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有5个模块
This course is designed to provide you with an enhanced understanding of the fundamentals of market research, equipping you with the knowledge to identify the most suitable methodologies for your objectives. You will learn to successfully measure customer preferences using the data collected, ensuring you can derive actionable insights to inform strategic decisions. Through this course, you will develop the skills necessary to excel in the dynamic field of market research.
涵盖的内容
1个视频1篇阅读材料1个插件
In this lesson, you will gain a comprehensive understanding of market research, exploring its significance in the business context and examining its primary objectives in depth. Additionally, you will learn about market trends and the methodologies for measuring them effectively.
涵盖的内容
2个视频1篇阅读材料1个作业1个插件
In this lesson, you will explore the three primary types of market research, understand their distinctions, and determine the appropriate approach to employ for achieving specific objectives.
涵盖的内容
5个视频1篇阅读材料2个作业1个插件
In this lesson, you will examine various data collection methods for market research. These insights will be instrumental in guiding your market research project.
涵盖的内容
2个视频1篇阅读材料2个作业1个插件
In this lesson, you will explore the methodologies and tools essential for effectively collecting, analyzing, and interpreting customer preference data. You will gain a comprehensive understanding of diverse techniques, ranging from surveys and focus groups to advanced analytics and machine learning algorithms, enabling you to extract actionable insights from customer feedback.
涵盖的内容
3个视频1篇阅读材料3个作业1个插件
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学生评论
45 条评论
- 5 stars
66.66%
- 4 stars
28.88%
- 3 stars
2.22%
- 2 stars
2.22%
- 1 star
0%
显示 3/45 个
已于 Nov 3, 2024审阅
I can get valuable knowledge about market research with some recent examples. I recommend to have summary and the writings in the learning.
已于 Sep 19, 2024审阅
Brief, easy to understand. Perfect for an introdution course.
已于 Nov 27, 2024审阅
I was preparing for a research which didn't directly relate to any product or service, but the lessons I learnt here helped me contribute to my team's success in the research
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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