In today’s digital world, every scroll, click, and share is an opportunity — and this Social Media Marketing Course shows you exactly how to turn those opportunities into business growth and personal success. Whether you dream of becoming a top digital strategist, scaling your brand, or mastering viral marketing, this course gives you the complete roadmap from beginner to expert.
Social Media Marketing : From Beginner to Advanced
您将学到什么
Build social media strategies for brand growth and engagement.
Create and schedule high-performing content for multiple platforms.
Analyze campaign performance using social analytics tools.
Develop paid and organic social strategies that deliver results.
您将获得的技能
您将学习的工具
要了解的详细信息
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November 2025
作业
54 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
此课程作为 的一部分提供
在注册此课程时，您还需要选择一个特定的合作项目。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
Learn the essentials of social media marketing, including what it is, why it’s important, and how to create a strong brand. Explore content marketing strategies, discover endless content ideas, and get familiar with Canva for easy design.
涵盖的内容
9个视频3篇阅读材料4个作业
9个视频• 总计36分钟
- Course Introduction• 2分钟
- What is Social Media Marketing• 4分钟
- Marketing Mythbusters• 5分钟
- Branding Introduction• 2分钟
- What Makes a Powerful Brand?• 3分钟
- How to Create a Brand Style Guide• 6分钟
- Content Marketing 101• 5分钟
- Get Endless Content Ideas• 4分钟
- Get To Know Canva• 5分钟
3篇阅读材料• 总计30分钟
- Understanding Social Media Marketing and Its Impact on Business• 10分钟
- Creating a Strong Brand Presence on Social Media• 10分钟
- Summary• 10分钟
4个作业• 总计46分钟
- Checkpoint Quiz• 4分钟
- Checkpoint Quiz• 12分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
Master the creation of compelling content such as graphics, GIFs, videos, and copywriting. Learn to define your customer profiles and use AI tools to create high-quality images and videos quickly.
涵盖的内容
12个视频3篇阅读材料4个作业
12个视频• 总计53分钟
- Find Free to Use Content• 6分钟
- How to Design Impactful Graphics• 8分钟
- Make Captivating GIFs• 2分钟
- Create Powerful Videos• 6分钟
- Exploring Additional Video Formats• 6分钟
- Develop Customer Profiles• 3分钟
- Make Them Feel First• 2分钟
- Master Compelling Copywriting• 6分钟
- Viral Hooks• 3分钟
- Using Hashtags for Greater Reach & Accessibility• 4分钟
- AI for Epic Images• 3分钟
- AI for Quick Videos• 4分钟
3篇阅读材料• 总计30分钟
- Designing Engaging Visual Content for Social Media• 10分钟
- Using Emotional Triggers and Viral Copy to Boost Engagement• 10分钟
- Summary• 10分钟
4个作业• 总计54分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
Understand how to set up and optimize social media accounts across Facebook, X, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. Learn to create effective paid ads and leverage AI tools like ChatGPT and Google Gemini for content creation and strategy.
涵盖的内容
67个视频13篇阅读材料24个作业
67个视频• 总计280分钟
- Why to Use Facebook To Market Your Business• 7分钟
- How to Create A Facebook Page• 3分钟
- How to Create A Facebook Profile Image• 4分钟
- How to Design A Facebook Cover Image• 3分钟
- How to Update Your Pages Info And Preferences• 2分钟
- How to Post About On Your Facebook Page• 10分钟
- How to Promote Your Page And Get Likes & Engagement• 12分钟
- What is The Difference Between Likes and Followers• 2分钟
- Getting Started with X (Twitter)• 3分钟
- Set Up Your X [Twitter] Account• 3分钟
- How To Use X [Twitter]• 5分钟
- Introduction to LinkedIn for Social Media• 3分钟
- How to Use LinkedIn Profiles• 5分钟
- Create a LinkedIn Page• 4分钟
- How to Use Facebook• 6分钟
- Getting Started with Instagram for Marketing• 6分钟
- Introduction to Pinterest Marketing• 4分钟
- Set Up Your Pinterest Account• 4分钟
- How to Use Pinterest• 5分钟
- TikTok for Beginners• 3分钟
- Set Up Your TikTok Account• 4分钟
- YouTube for Beginners• 6分钟
- How to Use YouTube• 4分钟
- How to Research Compelling Video Topics• 3分钟
- Paid Ads Introduction• 5分钟
- Understanding the Power of Facebook Ads• 7分钟
- LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.• 4分钟
- Pinterest Ads Overview• 3分钟
- X Ads Overview• 3分钟
- TikTok Ads Overview• 2分钟
- The Importance of a Social Media Strategy• 3分钟
- Understanding Your Business’s Social Media Needs• 4分钟
- Analyzing Your Competitors’ Social Media Strategies• 4分钟
- Leveraging Collaboration for Social Media Success• 2分钟
- Introduction to AI for Social Media Marketing• 1分钟
- Come Up with Great Social Media Post Ideas with ChatGPT• 4分钟
- Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)• 4分钟
- Come Up with Social Media Post Ideas with Google Gemini• 2分钟
- Create Social Media Polls with Google Gemini• 2分钟
- Social media content opportunities with ChatGPT• 3分钟
- Case Study: Content Calendar & Social Media• 8分钟
- Case Study: Writing Social Media Posts & Promotional Emails with ChatGPT• 4分钟
- Key Capabilities of Generating Content with ChatGPT for Social Media Marketing• 3分钟
- Other AI Tools for Social Media Marketing: Gemini, Claude & More• 3分钟
- Generate Optimized Social Media Posts & Captions with ChatGPT for Any Platform• 4分钟
- Write Longer-Form Blog Content to Promote on Social Media with ChatGPT• 3分钟
- Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant• 4分钟
- Create Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPT• 8分钟
- Recommended Software to Further Automate Social Media Marketing• 3分钟
- Tool #1: Content generation for Website, Blogs and Social Media• 13分钟
- Introduction to AI Social Media Tools and why it's important for your business• 2分钟
- Tool: Lately - Auto Generated Social Media posts• 4分钟
- What is Social Media automation and why is it important for your business• 3分钟
- Overview of the Social Media automation strategy• 3分钟
- Tool for Social Media Automation: SocialBee• 2分钟
- Social Media post schedule and automation• 4分钟
- Social media reposting automation• 6分钟
- Setting up your social media automation schedule• 3分钟
- Ensuring Consistency in Social Media Automation• 4分钟
- Introduction to Meta Business Suite• 4分钟
- Schedule Through Metricool• 5分钟
- Tool #1: Manychat - Creating your account• 4分钟
- Creating a chatbot for Facebook• 5分钟
- Accessing the chat data and conversation history• 2分钟
- Customizing your chatbots for other goals• 2分钟
- Creating chatbot for Instagram, SMS or WhatsApp• 4分钟
- Installing the Chatbot on your website• 3分钟
13篇阅读材料• 总计130分钟
- Maximizing Your Business Potential on Facebook• 10分钟
- Paid Ads on Social Media: A Beginner’s Guide• 10分钟
- Creating Powerful Profiles & Pages on Social Media• 10分钟
- Mastering Social Media Platforms for Business Growth• 10分钟
- Effective Paid Advertising Strategies for Social Media• 10分钟
- Building a Winning Social Media Strategy• 10分钟
- Leveraging AI for Social Media Content Creation• 10分钟
- Using AI to Enhance Your Social Media and Blog Content• 10分钟
- AI-Powered Social Media Automation: Tools & Strategies• 10分钟
- Mastering Social Media Automation and Scheduling Tools• 10分钟
- Using Chatbots and Scheduling Tools for Efficient Social Media Marketing• 10分钟
- Deploying Chatbots and AI for Multi-Channel Marketing• 10分钟
- Summary• 10分钟
24个作业• 总计314分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 8分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 10分钟
- Checkpoint Quiz• 8分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
Explore advertising strategies for TikTok, X, and Pinterest. Learn to set up ads, target the right audience, and optimize campaigns to drive engagement and conversions on each platform.
涵盖的内容
61个视频8篇阅读材料22个作业
61个视频• 总计217分钟
- Introduction to TikTok Ads for Business• 2分钟
- TikTok Ads Overview• 2分钟
- How to Open A TikTok Ads Account• 2分钟
- Understanding TikTok Ads Auction• 2分钟
- TikTok Ads Manager Overview• 7分钟
- Understanding Campaign Structure in TikTok Ads• 2分钟
- Building a TikTok Ads Campaign• 4分钟
- Targeting Your Audience in TikTok Ads• 4分钟
- Understanding Ad-Level Details• 3分钟
- Creating Lead Generation Campaigns on TikTok• 12分钟
- Website Traffic Campaign Creation• 4分钟
- Managing Your Audience and Comments in TikTok Ads• 7分钟
- Optimizing Ad Creative for TikTok• 3分钟
- Using Automated Rules in TikTok Ads• 4分钟
- Managing Leads and Using Recommendations• 3分钟
- Creating Custom Reports for TikTok Ads• 3分钟
- Audience Insights, Comment Insights, Video Insights• 3分钟
- Attribution Analytics, Creative Inspirations• 3分钟
- Account Setup, Brand Safety Hub, Finance, Documents• 4分钟
- Section Overview• 1分钟
- X Ads Overview• 3分钟
- 5 Reasons Why You Should Use X Ads• 5分钟
- X Ads Structure• 3分钟
- How To Set Up Your X Ads Account• 3分钟
- X Campaign Objectives• 6分钟
- Setting Up A X Ad Campaign To Drive Traffic• 3分钟
- Ad Group Details & Bid Types• 6分钟
- Audience Demographics - Gender, Age & Location• 4分钟
- Ad Group - Devices• 3分钟
- Targeting Features• 7分钟
- Placements• 3分钟
- X Ad Creative• 3分钟
- Setting Up A X Ad Campaign To Get More Reach• 10分钟
- How To Set Up X Conversion Tracking• 6分钟
- X Custom Audiences - Lists• 4分钟
- X Custom Audiences - Website Activity• 4分钟
- Section Overview• 1分钟
- Pinterest Ads Overview• 3分钟
- Why is Pinterest Advertising Unique?• 3分钟
- Pinterest Ads Account Structure• 2分钟
- How To Set Up Your Pinterest Ads Account• 1分钟
- Pinterest Campaign Objectives• 2分钟
- Setting Up A Pinterest Ad Campaign To Drive Brand Awareness• 3分钟
- Ad Group Details & Bid Types• 3分钟
- Targeting Details• 6分钟
- Pinterest Ad Creative• 5分钟
- Performance+ Campaign Creation• 3分钟
- Video Campaign Creation• 4分钟
- Pinterest Conversion Tracking• 4分钟
- Pinterest Custom Audiences• 5分钟
- Pinterest Business Manager• 3分钟
- Pinterest Billing• 1分钟
- Pinterest Ad Reports• 4分钟
- Ad Recommendations• 2分钟
- Ad Account History• 2分钟
- Pinterest Analytics• 2分钟
- Audience Insights• 3分钟
- Conversion Insights• 2分钟
- Pinterest Trends• 3分钟
- Bulk Editor• 2分钟
- Summary• 1分钟
8篇阅读材料• 总计80分钟
- How to Leverage TikTok Ads for Business Growth• 10分钟
- Mastering TikTok Ads Campaigns and Audience Targeting• 10分钟
- Optimizing and Managing TikTok Ads for Maximum Performance• 10分钟
- Analyzing and Optimizing TikTok Ads Performance• 10分钟
- How X (Twitter) Ads Can Drive Engagement and Conversions• 10分钟
- A Step-by-Step Guide to X (Twitter) Ads Campaign Setup• 10分钟
- Optimizing Ad Creative and Audience Targeting on X (Twitter)• 10分钟
- Harnessing the Power of Pinterest for Business Growth• 10分钟
22个作业• 总计291分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 8分钟
- Checkpoint Quiz• 14分钟
- Checkpoint Quiz• 10分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 10分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Checkpoint Quiz• 12分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
- Proficiency Quiz• 15分钟
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提供方
LearnKartS
LearnKartS is a Certification Prep company specializing in Cloud Computing Certifications in AWS, Azure, GCP, Project Management certificates - PMI specific - PMP, PgMP and RMP, and Salesforce certifications. Our state-of-the-art exam simulator engine helps you to identify weak areas along with loads of other analysis to crack the certification in the very first attempt.
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常见问题
This social media advertising course is ideal for aspiring marketers, entrepreneurs, content creators, and business owners who want to grow their online presence.
No experience is needed. The course starts from fundamentals and advances to expert-level strategy building.
You’ll explore Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Pinterest, and emerging platforms for diverse campaign planning.
Yes, it covers both—teaching you how to balance organic engagement with paid ad campaigns effectively.
It prepares you for roles like Social Media Manager, Digital Marketing Specialist, or Freelance Strategist.
Yes, you’ll plan, create, and analyze campaigns, giving you practical experience to showcase in your portfolio.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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