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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

AS

May 14, 2020

Great course with a lot of insights! The examples were such good ones that really helped understand why something works the way it does. Brilliant instructor who was engaging from start to finish.

筛选依据：

1126 - Viral Marketing and How to Craft Contagious Content 的 1150 个评论（共 1,681 个）

创建者 Ken S J

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Oct 17, 2022

Very insightful, great strategies

创建者 Jeannette G

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Jan 29, 2021

Highly engaging and informational.

创建者 Mariana P

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Sep 21, 2020

love the classes and the examples!

创建者 Fahad U R K

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Apr 8, 2020

It was very hepful and interesting

创建者 Enimien E I

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Jul 18, 2017

Absolutely amazing and very useful

创建者 Glenis A

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Jul 5, 2017

It was wonderful, I learned a lot!

创建者 Edima U

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Jun 28, 2017

Amazing content for work and life.

创建者 Christopher C S

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May 3, 2017

Very interesting and enlightening.

创建者 Jean M

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Apr 25, 2017

i learnt alot of things .thank you

创建者 nurin w

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Sep 17, 2021

well done very interesting course

创建者 Marian C

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Aug 13, 2021

Very clear, interesting and agile

创建者 Nwogbaga R

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Jul 1, 2020

It was engaging and enlightening.

创建者 Lilian W

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Jun 17, 2020

Very informative and interesting!

创建者 Rachel B

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May 7, 2020

Professor was amazing. Thank you!

创建者 Helena S P

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Jul 18, 2017

Brief but fascinating and useful.

创建者 Aleena C S

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Apr 16, 2017

Enjoyed the course! Very helpful!

创建者 Somesh N

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Jan 9, 2017

Short, Crisp and very insightful.

创建者 Julio C O

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Dec 14, 2016

It's the best course ever I taked

创建者 Kevin H

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Dec 28, 2015

highly entertaining and energetic

创建者 Udalaya N

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Oct 28, 2021

the tests are way too easy......

创建者 Uday r

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Jun 9, 2020

very resourceful, worth learning

创建者 Viviana G T

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Oct 21, 2019

Very useful for content creation

创建者 FU D

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May 12, 2018

interesting and rewarding course

创建者 Chris L

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Jan 29, 2018

Great course and very insightful

创建者 Aizat S

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May 3, 2017

good content and useful insights