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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,297 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

TL

May 13, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

GC

Nov 1, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

筛选依据：

1076 - Viral Marketing and How to Craft Contagious Content 的 1100 个评论（共 1,681 个）

创建者 Mehak B

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Sep 25, 2020

Great instructor and very rich content!

创建者 Liz M D

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May 6, 2020

Me encantó el curso. Aprendí muchísimo!

创建者 WAIBHAV S P 2 B

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Jun 4, 2019

I learnt a lot of new things. Thank You

创建者 Chloe D

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Mar 4, 2019

Very interesting and well-taught course

创建者 Mohammed G

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Oct 31, 2018

it us more helpful and ifulances thanks

创建者 Sophia P D

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Jan 22, 2018

Very useful and great insights! Lots of

创建者 Paolo M

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Jun 3, 2017

Very interesting course, great trainer.

创建者 Cristina C

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Dec 1, 2016

Excellent course - useful and engaging!

创建者 Hussein K

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Dec 26, 2021

It was in-deed a very good experience.

创建者 Pietro K P

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Jun 14, 2020

Excellent, simple, right to the point!

创建者 Jack B

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May 20, 2020

Very useful and incredibly convenient!

创建者 Mikhail B

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May 4, 2020

Fantastic course! Thank you very much!

创建者 Paul I

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Apr 18, 2020

great course, very clear and concrete!

创建者 Swati

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Jan 19, 2020

Wonderful course - Crisp and succinct!

创建者 Deleted A

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Oct 22, 2017

Brilliant course! Addictive in itself!

创建者 Anna K

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Aug 25, 2017

Structures approach, fun and hands-on.

创建者 Ahmed E

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Aug 9, 2017

very eye opener for techniques and tac

创建者 Carlos A R R

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Jul 18, 2017

Very nice course, I enjoyed it so much

创建者 'Kunle A K

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Mar 18, 2017

Quite apt & easy to understand & apply

创建者 renata s

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Sep 27, 2016

well designed, interesting and useful.

创建者 G H M

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Dec 21, 2022

Very insightful and practical course.

创建者 Kenneth L

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Oct 12, 2022

This was a clear and concise course.

创建者 Aldona

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Jun 17, 2022

well packed set of useful information

创建者 Indraneel G

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May 14, 2020

Fantastic course with great learnings

创建者 Vedika P

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Nov 18, 2019

AMAZING COURSE. I HIGHLY RECOMMEND IT