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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,298 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

LC

Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

筛选依据：

1051 - Viral Marketing and How to Craft Contagious Content 的 1075 个评论（共 1,681 个）

创建者 Jorge S

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May 3, 2021

Super cool content, very helpful to anyone

创建者 humoud a

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May 15, 2020

amazing and full of new useful information

创建者 Kylee L

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Apr 9, 2020

Great, relevant information. Thanks, Prof!

创建者 Yaroslav

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Mar 22, 2020

Very successful and useful course! Thanks.

创建者 Arturo O

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Aug 11, 2017

Very useful information and great teacher!

创建者 YAO Y

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Jul 13, 2017

Perfect. High quality and useful knowledge

创建者 Vishal M

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Dec 24, 2016

Loved this super easy to understand class!

创建者 Peter K

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Dec 21, 2016

Great information with practical examples.

创建者 Martin B

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Oct 11, 2016

Very informative, practical course. Thanks

创建者 Ahmed M A A

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Jun 3, 2022

Amazing instractur and very good content.

创建者 Annapaola R

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Feb 7, 2021

Well explained, easy to follow, fabulous!

创建者 Uzma S

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Mar 14, 2020

it was a great course and i enjoyed alot.

创建者 M F C

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Jan 20, 2018

Loved it. I hope it will help. Thank you!

创建者 Vineet N

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Oct 3, 2017

Amazing insight in such simplified manner

创建者 Marcos V

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Aug 25, 2022

Really useful and good teaching methods.

创建者 Vasya L

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Jun 1, 2020

Great course with outstanding professor!

创建者 frances b

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Apr 16, 2020

GREAT!!! Thank you, I could not log out.

创建者 Karina Á

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May 10, 2019

I loved it. Very useful and interesting.

创建者 Olga C

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Mar 4, 2017

Отличный курс, хорошие примеры, советую!

创建者 Arie v G

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May 28, 2016

great course, very practical information

创建者 DU J

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Jan 24, 2023

Amazing course, on spot video examples.

创建者 Mariam A

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Dec 18, 2022

best marketing course i took ever❤️❤️❤️

创建者 alaam a

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Nov 11, 2022

Quick insights and valuable infromation

创建者 Dwi m s

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May 30, 2021

Very insightful and easy to understand.

创建者 Jan W

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Oct 13, 2020

Great work and very imformative course!