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返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

1101 - Viral Marketing and How to Craft Contagious Content 的 1125 个评论（共 1,681 个）

创建者 Jesus A

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May 25, 2017

Well, this gringo know what he say!!!

创建者 Raquel N

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May 15, 2017

Pretty useful in day to day projects.

创建者 Johanna A M A

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Dec 4, 2016

Concise and straight to the point! ;)

创建者 Tyron S

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Oct 26, 2016

Fantastic course and very informative

创建者 Tracy L

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Oct 14, 2023

Easy to understand. And very helpful

创建者 Lucky K

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Jul 23, 2023

very informative and quick, thankyou

创建者 Yati S

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Feb 11, 2022

Very informative and engaging topic.

创建者 Angelo S

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Jul 28, 2021

Excellent Information, I learn a lot

创建者 Suzanne D

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Nov 10, 2020

Interesting professor. Great class.

创建者 Jonathan A

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Oct 10, 2020

Extremely insightful. Thanks a lot.

创建者 Harara F

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Jul 28, 2020

SImple and to the point...it sticks.

创建者 Ana C

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Apr 30, 2020

Very usefull and easy to be followed

创建者 Diego V S

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Apr 17, 2020

Conciso pero muy útil!

Gran profesor!

创建者 G T

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Sep 20, 2018

Excellent lecture with live examples

创建者 Gerson A

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Dec 20, 2017

very useful and simple understanding

创建者 Olag G

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Jul 13, 2017

Loved it! Very fun, easy and useful.

创建者 Shane M

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Mar 29, 2017

Very fast moving and easy to digest.

创建者 Hương G T

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Apr 12, 2023

interesting and very helpful course

创建者 Mostafa H

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Jun 29, 2022

very usfel and informative content

创建者 Akash K

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Jun 20, 2020

Really helpful and very informative

创建者 Athena O

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Sep 5, 2017

I learned a lot! Thank you so much!

创建者 Luis N P

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Aug 25, 2017

I've enjoyed this course very much.

创建者 Tiago B

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Jun 14, 2017

What a great source of information!

创建者 Tori R

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Nov 17, 2016

This course was amazing. Thank you!

创建者 Hiang K

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Aug 17, 2024

Very useful and easy to understand