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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,527 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

AS

Mar 30, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

SJ

Aug 15, 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

筛选依据:

826 - An Introduction to Consumer Neuroscience & Neuromarketing 的 850 个评论(共 898 个)

创建者 Edson M L A

Jun 14, 2020

Fantastic Course

创建者 Марков Ю А

Dec 15, 2019

Very easy course

创建者 brigitte m

Nov 24, 2022

EXCELENTE CURSO

创建者 Brian T M

May 7, 2019

Awesome course.

创建者 Miguel G B

Dec 3, 2019

Es interesante

创建者 LONARIS T

Apr 29, 2024

Muy educativo

创建者 Rodrigo D

Apr 14, 2020

It was great!

创建者 Maria-Anastasia A

Dec 13, 2017

I found the t

创建者 Zeinab

Feb 5, 2026

جميلة وممتعة

创建者 Kwangz L

May 21, 2021

Good course

创建者 DWHIGT H C M

Feb 12, 2021

po que shi

创建者 Deleted A

Feb 24, 2019

buen curso

创建者 José M A

Dec 3, 2016

MUY BIEN

创建者 Krishnendu H

Aug 3, 2020

4

创建者 Mikkel L

Aug 23, 2017

A

创建者 Zain F

Jul 28, 2023

While the content was enriching, I must admit that it can be a bit challenging for those without prior knowledge of brain anatomy. As I not being a student of biology have struggled a lot to grasp brain anatomy. The notations of different parts of the brain. Suggested improvements include breaking down complex concepts into shorter, more easily digestible videos, and making the course accessible to a broader audience. By simplifying the learning curve, more individuals can unlock the true value of consumer neuroscience and neuromarketing.

创建者 David M W

Apr 18, 2018

This course is not necessarily very actionable— while it's an incredible insight into how and why our brains learn and process brand/marketing information, it's difficult to have an idea of how to apply this to real world work. As someone who works in marketing, I wished there would have been more instrumental ways to apply principles or practices into even the most basic of accomplishments. I would NOT recommend this course if you simply trying to become more skilled in areas of marketing— it's more study-oriented than skill.

创建者 Haroon

Jun 7, 2021

The authour does a grat job in presenting the content, which is a bit heavily depended on concepts from research papers. Once you get the basic idea right then everything will seem straight forward. This course should ideally be developed with more focus on neuro science rather than marketing. Also, the quality of interview videos were subpar and would have been better if edited properly.

创建者 Jessica T

Oct 28, 2020

I was expecting to find readily applicable method of marketing, though they did give away some important concepts and tools, but mostly very centralized on knowledge of the biology of brains and how it works. I didn't learn as much on how I can apply it in real life without science equipment involved to help.

创建者 Carl J G

Apr 8, 2022

Some of the interviews were done with poor quality and on skype calls where the interview person actually pointed out schedule during the call. Some of the graphic elements were to small.

Finally grade assignment had a broken link so could not really be completed. Need a bit of a touch up in my opinion.

创建者 Yennelly B

May 21, 2017

It has very usefull information but also has other info regarding the brain that is to scientific... Should ease it up a bit. For someone with a business or marketing background, it would be very easy to zone out, like I did whenever you touch the brain parts in too deep.

创建者 Fiona F

Aug 20, 2021

I quitted after Week 1. Content is way too techy for people without psychology knowledge. When I picked it, I thought it would be a lot more approach as it was developed by a business school. Materials could use much better design and presentation as well.

创建者 Mann S

Aug 9, 2020

It is truly a gem of a course. Thomas Ramsay takes a beautiful approach in teaching the basics of neuromarketing and consumer neuroscience. The interview lectures were especially informative. And needless to say, the readings are truly mind-boggling.

创建者 subhashree d

Apr 1, 2025

Found the course difficult and not easy to follow. The videos were not engaging. The subject is very interesting, but if it could have been presented in a easily understandable & engaging manner for beginners would have been good.

创建者 Ramona C

Jun 12, 2022

Information pretty dense the majority of the time. Pleasantly surprised to have achieved a good eough result to reiceive a certificate without actually going all the way and doing the final project - this was motivating.