学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈
课程概述
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AS
Mar 30, 2020
Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.
SJ
Aug 15, 2017
All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.
826 - An Introduction to Consumer Neuroscience & Neuromarketing 的 850 个评论(共 898 个)
创建者 Edson M L A
•Jun 14, 2020
Fantastic Course
创建者 Марков Ю А
•Dec 15, 2019
Very easy course
创建者 brigitte m
•Nov 24, 2022
EXCELENTE CURSO
创建者 Brian T M
•May 7, 2019
Awesome course.
创建者 Miguel G B
•Dec 3, 2019
Es interesante
创建者 LONARIS T
•Apr 29, 2024
Muy educativo
创建者 Rodrigo D
•Apr 14, 2020
It was great!
创建者 Maria-Anastasia A
•Dec 13, 2017
I found the t
创建者 Zeinab
•Feb 5, 2026
جميلة وممتعة
创建者 Kwangz L
•May 21, 2021
Good course
创建者 DWHIGT H C M
•Feb 12, 2021
po que shi
创建者 Deleted A
•Feb 24, 2019
buen curso
创建者 José M A
•Dec 3, 2016
MUY BIEN
创建者 Krishnendu H
•Aug 3, 2020
4
创建者 Mikkel L
•Aug 23, 2017
A
创建者 Zain F
•Jul 28, 2023
While the content was enriching, I must admit that it can be a bit challenging for those without prior knowledge of brain anatomy. As I not being a student of biology have struggled a lot to grasp brain anatomy. The notations of different parts of the brain. Suggested improvements include breaking down complex concepts into shorter, more easily digestible videos, and making the course accessible to a broader audience. By simplifying the learning curve, more individuals can unlock the true value of consumer neuroscience and neuromarketing.
创建者 David M W
•Apr 18, 2018
This course is not necessarily very actionable— while it's an incredible insight into how and why our brains learn and process brand/marketing information, it's difficult to have an idea of how to apply this to real world work. As someone who works in marketing, I wished there would have been more instrumental ways to apply principles or practices into even the most basic of accomplishments. I would NOT recommend this course if you simply trying to become more skilled in areas of marketing— it's more study-oriented than skill.
创建者 Haroon
•Jun 7, 2021
The authour does a grat job in presenting the content, which is a bit heavily depended on concepts from research papers. Once you get the basic idea right then everything will seem straight forward. This course should ideally be developed with more focus on neuro science rather than marketing. Also, the quality of interview videos were subpar and would have been better if edited properly.
创建者 Jessica T
•Oct 28, 2020
I was expecting to find readily applicable method of marketing, though they did give away some important concepts and tools, but mostly very centralized on knowledge of the biology of brains and how it works. I didn't learn as much on how I can apply it in real life without science equipment involved to help.
创建者 Carl J G
•Apr 8, 2022
Some of the interviews were done with poor quality and on skype calls where the interview person actually pointed out schedule during the call. Some of the graphic elements were to small.
Finally grade assignment had a broken link so could not really be completed. Need a bit of a touch up in my opinion.
创建者 Yennelly B
•May 21, 2017
It has very usefull information but also has other info regarding the brain that is to scientific... Should ease it up a bit. For someone with a business or marketing background, it would be very easy to zone out, like I did whenever you touch the brain parts in too deep.
创建者 Fiona F
•Aug 20, 2021
I quitted after Week 1. Content is way too techy for people without psychology knowledge. When I picked it, I thought it would be a lot more approach as it was developed by a business school. Materials could use much better design and presentation as well.
创建者 Mann S
•Aug 9, 2020
It is truly a gem of a course. Thomas Ramsay takes a beautiful approach in teaching the basics of neuromarketing and consumer neuroscience. The interview lectures were especially informative. And needless to say, the readings are truly mind-boggling.
创建者 subhashree d
•Apr 1, 2025
Found the course difficult and not easy to follow. The videos were not engaging. The subject is very interesting, but if it could have been presented in a easily understandable & engaging manner for beginners would have been good.
创建者 Ramona C
•Jun 12, 2022
Information pretty dense the majority of the time. Pleasantly surprised to have achieved a good eough result to reiceive a certificate without actually going all the way and doing the final project - this was motivating.