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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

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3,502 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

AS

Mar 30, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

SJ

Aug 15, 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

筛选依据：

801 - An Introduction to Consumer Neuroscience & Neuromarketing 的 825 个评论（共 891 个）

创建者 Guilliana H

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Aug 12, 2024

desearía que estuviera traducido al español

创建者 Erwin R

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Sep 13, 2019

Great content, easy to have the big picture

创建者 Maria C P

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Aug 10, 2021

Good starting knowledge for Neuromarketing

创建者 Deren Y

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Jun 8, 2020

There can be more videos and less reading.

创建者 Dwayne W J

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Oct 30, 2016

A ton of great information and resources.

创建者 Marina I P G

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Sep 22, 2023

With more video content would be better.

创建者 Vishwadharini S

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Aug 29, 2023

Very elaborative and useful course .

创建者 Andrew C

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Jul 12, 2025

Some of the video quality was poor,

创建者 Mohamed H

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Mar 24, 2023

there can be more to add but thanks

创建者 Ablavi F Y R

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Oct 30, 2022

Great course with good explanation

创建者 Thet N S

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May 23, 2020

Pretty Good Course for Introduction

创建者 Alvaro A G S

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Sep 5, 2019

Its a good introduction to de field

创建者 samah r

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Aug 9, 2017

Truly enjoyed this course,Thank you

创建者 alina

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Jul 2, 2025

Honestly the best decision i made

创建者 Valeria F

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Jan 10, 2018

needs more retro from the teacher

创建者 Srinivasan P

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Sep 19, 2022

Very interesting subject.

创建者 Shashank S

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May 27, 2019

Can be more practical

创建者 Balvir S R

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Jul 22, 2024

its a good course

创建者 Arzina A

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Aug 31, 2020

Very Interesting!

创建者 Christiana O

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Jul 6, 2017

Excellent Course.

创建者 Edson M L A

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Jun 14, 2020

Fantastic Course

创建者 Марков Ю А

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Dec 15, 2019

Very easy course

创建者 brigitte m

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Nov 24, 2022

EXCELENTE CURSO

创建者 Brian T M

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May 7, 2019

Awesome course.

创建者 Miguel G B

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Dec 3, 2019

Es interesante