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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

WW

May 12, 2025

The instructor provided valuable insights and explained complicated terms into simple phrases. This course explained neuromarketing so well that it's understandable for an average person interested.

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376 - An Introduction to Consumer Neuroscience & Neuromarketing 的 400 个评论(共 888 个)

创建者 Sofia G D L

Jul 23, 2020

The best course for someone how is passion about marketing and neuromarketing

创建者 Devin S

Apr 27, 2018

Was fascinating all the way and changed my perspective on consumer behaviour.

创建者 Yusleydy A

Sep 13, 2022

these courses helped me by learning new things that i didnt know bu now i do

创建者 Fabrizio J R C

Jun 26, 2021

Un buen curso con todo lo básico para entrar en el mundo del Neuromarketing!

创建者 Marcos J

Sep 18, 2020

Great Introduction for people who doesn't know anything about this subject!!

创建者 CATALINA G L

Jul 13, 2020

I loved the course I love to practice and internship in this field! Love it!

创建者 Miguel A M C

Sep 27, 2017

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

创建者 Dr. P K

Mar 3, 2017

Very interesting and useful course for consumer behavior and marketing area.

创建者 Mariana G B

Mar 17, 2025

A wealth of valuable information to apply in real life business. Thank you!

创建者 Sophie V

Aug 16, 2023

Thank you for that course, it was very very interesting and nice to follow.

创建者 KAUSTAV M

Aug 4, 2023

Amazing course for students with an interest in Neuroscience and Marketing!

创建者 Diana S G

Jul 22, 2022

ME encanto, conocer y entender las decisiones que tenemos con seres humanos

创建者 carla y

May 23, 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

创建者 pradeep k p k

Sep 11, 2018

Very Informative. would like to take more advance course on the same field.

创建者 Md T M

Sep 29, 2022

Good one to get acquainted with Consumer Neuroscience and Neuromarketing.

创建者 RIVU D

Nov 30, 2020

Really awesome course. Just the right mixture of psychology and marketing.

创建者 Andrés P F

Feb 11, 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!

创建者 Γαβριέλλα Κ

Jun 4, 2024

Very interesting and the teacher very nice. It could use an update though

创建者 Laimona S

Nov 17, 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!

创建者 NAVANEETHAKRISHNAN K

Oct 8, 2017

Very useful course. Thank you to the tutor for this wonderful experience.

创建者 Sumi J

Jul 21, 2017

A good course which covers a lot of topics on neuroscience and marketing.

创建者 Veronica J

Jul 10, 2017

Very good course: good contents and very relevant to real business world.

创建者 Anthony E

Aug 9, 2019

awesome neuromarketing is the future and the future is upon us very soon

创建者 David G N A

Jun 23, 2019

Excelente curso basado en estudios propios y estudios relevantes al tema

创建者 Ubaldo C

Nov 5, 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).