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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

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3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

WW

May 12, 2025

The instructor provided valuable insights and explained complicated terms into simple phrases. This course explained neuromarketing so well that it's understandable for an average person interested.

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251 - An Introduction to Consumer Neuroscience & Neuromarketing 的 275 个评论(共 888 个)

创建者 Laura R G

Aug 26, 2020

The selection of the reading material is excellent and so are the videos, I just wish the couse were updated with newer material.

创建者 sara f

Jun 26, 2020

Very good course. I found it very intersting and stimulating thanks to all the practice example it gives to understand the topic.

创建者 Fahd Y

Feb 9, 2019

Best intro course there is to this very niche, but powerful field on neuromarketing

-Sincerely a cognitive neuroscience researcher

创建者 shubham d

Mar 21, 2022

I would highly recommend this course to every Brand marketer, Digital marketer and all the consumer/customer interfacing folks .

创建者 Sunanda B

Jan 8, 2020

Very well explained. The reading material is absolutely insightful. Interviews make it best bridge from books to the real world.

创建者 Eric Q

Jun 8, 2020

i learned everything i expected and more. this is a new field for me so i am very satisfied with the amount i have learned here

创建者 Sabhyatha B

Jan 17, 2020

Loved the course. Thanks to all the Professors and Coursera for providing me this opportunity to learn and enhance my knowledge

创建者 Javier D

Jul 12, 2017

Muy claro y con material innovador. Además es una muestra actualizada y real sobre las Neurociencias y aplicación al Marketing.

创建者 Prof I O

Dec 5, 2023

extremely hard, intense but very rewarding. you are always on the edge. This is one of the best structured Course on Coursera.

创建者 Malupally A R

Jul 31, 2023

excellent explanation and the interviews really gave a major insight into the neuromarketing and consumer neuroscience field .

创建者 Alfred L M

Jul 5, 2022

The course is a no-nonsense program that allows the participants to immerse in the extensive studies conducted on the subject.

创建者 Ana C P N

May 18, 2022

Excelente curso, las lecciones muy claras y las entrevistas maravillosas, todos los entrevistados con muchísima experiencia.

创建者 bidar c

Sep 16, 2020

une des meilleurs formations , il m'a ouvert les yeux sur plusieurs concepts avec une méthodes détaillée et bien expliquée .

创建者 Bronwyn

Feb 26, 2020

Really interesting course. A bit dated but overall a fantastic eye opener on how to look at consumer behaviour differently.

创建者 Andres A

Feb 6, 2019

Very good introduction to Neuromarketing. No buzz, just serious stuff. Key people appear along the course. Congrats Thomas!

创建者 Elaine T

Sep 26, 2018

Very well presented and easy to learn. I hope to learn more about practical use of neuroscience in marketing in the future!

创建者 Nuno M M

Oct 16, 2016

Great way to start to know a bit about Consumer Neuroscience and Neuromarketing! Interesting readings, studys and lectures.

创建者 Shaurya s

Jul 3, 2020

A great course and an amazing faculty. Gained a lot of insight towards consumer neuroscience and neuromarketing. thank you

创建者 Sonja S

Dec 27, 2016

Great course. Well structured, easy to follow and to understand. Please offer more about applied Neuromarketing like this.

创建者 Almir S

Jul 13, 2022

This was an excellente course about NeuroScience / NeuroMarketing for people that is starting to study it. Thanks a lot.

创建者 MARIANA P

Oct 3, 2021

He entendido de manera muy explicita cada concepto dado y puesto en practica al momento de realizar las diferentes tareas

创建者 SAMRAT M

Jun 8, 2020

Great learning. The insights, interviews and case studies were really practically put forward. Very well balanced course.

创建者 Deepak K

Aug 27, 2017

One of the best courses I have ever seen. This is really a value addition. Awaiting the next level of the same course.

创建者 Liz O

Dec 5, 2021

Great course, content and instructions. Love the amount of materials that are available. Highly recommend the course !

创建者 Chiara B

Apr 7, 2021

Very informative, useful and practical. It relates to practice as well as academic research. I definitely recommend it