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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

SP

Nov 21, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

AS

Mar 30, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

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476 - An Introduction to Consumer Neuroscience & Neuromarketing 的 500 个评论(共 888 个)

创建者 Damali P

Oct 24, 2022

Great Course! Great Content! Great Lecturer!

创建者 Zack B

Jan 5, 2022

Super informative, engaging, and interesting!

创建者 Jaione K

May 11, 2020

Very useful and interesting. Congratulations,

创建者 Jefferson W

May 3, 2020

The course was a great learning experience !!

创建者 inside o

Nov 17, 2020

good course .. it's interesting and exciting

创建者 冠云 王

Sep 7, 2017

很清楚的讓人大致了解到神經行銷學的相關概念,老師也介紹了許多有用的工具,對研究的啟發很大

创建者 Manish S

Jul 19, 2017

Very informative, especially for a marketer.

创建者 Dionysios Z

Dec 5, 2016

Nice course, useful and interesting content!

创建者 Hari S

Apr 28, 2024

An apt introduction to a fascinating topic.

创建者 Valentina R

May 18, 2022

Excellent content and very good explanation

创建者 nita n

Oct 18, 2020

Excellent, The Future of Marketing Research

创建者 Wassim a

Apr 23, 2024

شكلت لي أساس معرفي بهذا العلم المهم كمسوق.

创建者 Andrea G

Jun 1, 2020

Excellent course! Definitely recommend it.

创建者 Levi O

Feb 27, 2020

Amazing course! I thoroughly enjoyed it :D

创建者 Roberto O S

Mar 23, 2020

Greta Knowledge, exicited to learn more !

创建者 Eyal D

Oct 20, 2018

Surer interesting - very well structured.

创建者 SELENE A R G

May 28, 2024

EXCELENTE CURSO, LO RECOMIENDO AL MAXIMO

创建者 valdes y

Mar 15, 2020

Very insightful course.

I recommand.

Yapi

创建者 NEUROMIND N S

Nov 8, 2016

Excelent . We need a more advance course

创建者 Konul

Aug 23, 2022

thanks a lot for valuable information!

创建者 saadia a

Jul 31, 2019

Thank you one of the best online course

创建者 Чистяков С С

Dec 24, 2017

Very full and useful course. Thank you!

创建者 simrun s

Jul 25, 2024

Excellent course; very well explained.

创建者 sadia s

Jun 9, 2022

it is very helpful for acdemic career.

创建者 HARSH D

Apr 13, 2022

excellent course, highly recommend it.