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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

4.5
4,813 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

筛选依据:

901 - Digital Marketing Analytics in Theory 的 925 个评论(共 1,165 个)

创建者 Michelle A

Jul 24, 2016

Very useful information, even for someone who already has some background on this matter.

创建者 Monalisa S

Mar 14, 2018

It touched upon many new aspects of Digital Analytics. Thanks for this wonderful course.

创建者 Satyam K

Apr 15, 2018

overall a good course. gives good insights into how the marketing analytics world works

创建者 Kelvin N

Nov 3, 2015

Professor have in-depth experience in the field which make the course very interesting!

创建者 Harish K R

Mar 10, 2018

Good course to get started in Digital Analytics but some of the contents are outdated.

创建者 Ritesh J

Sep 22, 2016

Learnt new things. Reading material is good. Instructor clearly explains the concepts.

创建者 Rahul K

May 19, 2017

Very comprehensive and well planned for learning for someone who is new to analytics.

创建者 Arturo B

Jan 20, 2017

Great introduction to Marketing Analytics. I think it needs a little more examples.

创建者 ceyda o

Aug 13, 2016

I really enjoyed to learn new things, understand the analytics behind the marketing

创建者 MISHIKA T

Aug 28, 2020

Theory was a bit boring because of quiz and assignment it becomes more interesting

创建者 Victor N B

Apr 27, 2020

Very good. but only less practical learnings than the last course on the program

创建者 Valeria P

Mar 11, 2016

Interesting course and good basic knowledge! I wish we had more practice though.

创建者 Yash D

Mar 8, 2019

The course is extremely helpful and concise. It was a great source of learning!

创建者 IGNASIUS A

Oct 24, 2020

ya its good but the speaker in my opinion is not really good its really boring

创建者 Timiha K

Apr 30, 2020

Would suggest giving more examples in the course to understand concepts better

创建者 Rishabh K

Sep 21, 2018

The course covers the techniques of web analytics and many important concepts.

创建者 Nádia N

Mar 6, 2019

Really good, I am just wondering to have more questions inside the exercises.

创建者 Simone P

Jun 13, 2020

Great course. Videos are a little older but other than that it is top notch.

创建者 Jyotsana B

Sep 25, 2015

Nice explanation about need and its different aspect of Digital Analytic s.

创建者 Brent C

Feb 1, 2018

solid overview of the theory of digital marketing from an industry leader.

创建者 LAMIN C

Mar 9, 2025

This was a great course that helped enlightened me of digital marketing.!

创建者 Kshitij V

Jun 9, 2018

In some videos the audio was very low otherwise and excellent experience.

创建者 Sameed B

Jul 9, 2020

A helpful course but should add more practical exercises in the course

创建者 Shaun W

Nov 22, 2018

The course content was excellent and I found the video to be engaging.

创建者 Christian E M

Feb 14, 2018

I think the topics were a bit out of date but otherwise a good course.