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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

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4,813 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

筛选依据：

951 - Digital Marketing Analytics in Theory 的 975 个评论（共 1,165 个）

创建者 Angela F

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Sep 9, 2020

Very clear explanations, easy to understand

创建者 Mokshesh J

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Apr 13, 2020

fun, thought provoking and very educational

创建者 Saurav K

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Jul 4, 2020

Good teaching but little less interactive.

创建者 Mostafa M

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Nov 23, 2017

Please give us more life examples

Thank you

创建者 Caro

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Dec 17, 2019

I liked the first one more than this one.

创建者 Bénédicte M

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Apr 23, 2019

Good but the book references are too old.

创建者 Md I I C

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Jun 27, 2020

Good Tutorial but need better example...

创建者 Agnese J

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Feb 5, 2021

Easy to understand and good structure.

创建者 Hazem J S

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May 17, 2016

Very Informative, a little dry however

创建者 Махмудова А

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May 19, 2020

Nice course for theoretical knowledge

创建者 MUHAMMED Z N K P

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Oct 15, 2020

great course for marketing analysis.

创建者 Min X

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Apr 29, 2020

Overall good, but not enough detail.

创建者 Ahmed M M

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Nov 25, 2018

good content but needs to be updated

创建者 Eeshaa N S

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Apr 24, 2018

Awesome course, quite user friendly!

创建者 daniela c

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Mar 20, 2016

Very interesting and well supported

创建者 Laura J

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Sep 7, 2015

Good overview of digital analytics.

创建者 Kumar A

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Jun 12, 2020

Great course explaining the theory

创建者 Roberto I

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Aug 26, 2018

Some readings are becoming dated.

创建者 amir s

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Dec 19, 2016

It is a great fundamental course.

创建者 JAY R P

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Jul 16, 2020

Keanu Reaves of Data analytics!!

创建者 Vaso K

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Feb 7, 2016

Not so good! There is much water

创建者 Juan S D

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Mar 3, 2016

Es un poco denso pero es bueno.

创建者 Deepakkumar P

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May 9, 2020

It was very informative course

创建者 Shilpa M

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Feb 20, 2020

It was nice...gave the basics

创建者 Ashna M

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Jul 7, 2020

very helpful and interesting