Well structured and presented from a teacher who is also a top practitioner of the discipline in the Market, covering the history of analysis and current analysis from a Marketing perspective. However, it is too light in terms of concepts given.

Eye-opening concepts that give a good foundation. That's the right way forward instead of jumping immediately into all kinds of techniques of analysis. What is missing is in my opinion more updated information and it can be presented more juicy.

The course presented the insights of digital analytics from the very start. The trainer provided with the examples which made understanding easier. Peer reviews also helped in grasping the areas which have been ignored during course progress.

The course is planned and executed almost flawlessly. The instructor makes it a point to go through an evolution of marketing analysis and its real world impacts using real world examples. A few snags in the graded quizzes could be fixed.

Highly effective course ... Gain a lot about all the theoretical concepts of digital analytics.

Knows about various tools about the McKinsey consumer decision journey and learn how the marketing is changing in this fast growing digital era

Not exactly what I expected (I know Marketing Analytics in Practice will complete the 4 stars to 5), but the professor did an amazng job. His method helps you to keep the most important things on mind.

So many interestng lectures, also.

Loved almost everything about the course! Only ask would be to update syllabus with updated reading material - some aspects of the readings have gone stale given how fast the world of technology is changing! Thank you Prof. Hartman!

Good content and presentations well done by the instructor. My only criticism is that some of the material is very dated and probably should be updated. This was my first course in the program and I will continue the curriculum.

Some contents are overlapped, especially Lesson 7 feels like a recap of all previous lessons.

Tool list is really helpful.

Other examples could be written in more details.

The narrative is easy to follow, reasonable pace of speech

As it has said in the course, there is not any technical stuff here.

I personally enjoyed it because of the new material I learned about marketing, analytics and research.

Take the other analytics course for better insight.

I think this course is a good introduction for newbies who doesn't know anything about marketing analytics. But minus one star here is that I think it's too easy and simple even for starters, could have gone deeper.

I liked the simplicity of the course. The advanced concepts are being explained in simple terms. However, I suggest that certain explanations are confusing between terms that needed more elaborations. Thank you.

A very good class that gave us a thorough look into various types of digital analytics. My only complaint is that I wish that we could receive detailed exercises like the ones provided in the first course.

Structured course with very good information, but sometimes it felt superficial. I know 4 weeks is very short time to fulfill tons of topics on this course, but i think you can push students a bit more.

Informative and good for setting a foundation for marketing analytics. I wish there were a few more practical assignments VS. peer-graded activities and quizzes. But, overall, found this quite helpful.

Especially in comparison to the first lecture, which was excellent, this second one is only good.

Not very much content and the lecturer is - despite his unquestionable expertise - not the best lecturer

Great content. I would have preferred it if we had gone through a real example. None the less, it was a great course I definitely found the consumer decision journey model and the ZMOT very insightful.

I liked it but I would like a bit more deepness with the paid data topic, I didn't really understood why it is more trustworthy, I believe that is a very important topic and needs a lesson on its own

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

Good content, however I found this course abit too theoretical, would be great to have more real life case studies and practical application of different tools? analytic techniques and metrics.

Base content is good

Consider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common

really liked the summerized pdf files with concepts and definitions well presented, also the resources og blogs and news made it easier to understand the concepts and the industry behind it

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Los cursos son bastante buenos , pero son difíciles para los que no vive en EEUU, dado que nuestra tecnología no es la mas avanzada y se dificulta cumplir con los objetivos de evaluacion

I looove the course! Though there were some mistakes in the powerpoint and in the practice quiz (they were repeated or talks about a different topic) at the very end but that's alright!

very cool stuff, although the content could be a bit more compressed for this course and the next, I have the feeling that there are many redundancies and stuff that comes more than once