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返回到 Digital Marketing Analytics in Theory

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

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4,819 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

JL

Oct 17, 2019

It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

筛选依据：

526 - Digital Marketing Analytics in Theory 的 550 个评论（共 1,165 个）

创建者 Yiğit E

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Dec 13, 2020

It's a very good experience for me

创建者 Rohan P

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Mar 6, 2017

well taught..properly explained...

创建者 Akintoye M M

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Nov 4, 2016

This course is really good, I like

创建者 Shirisha G

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Nov 24, 2022

it was very usefull and excellent

创建者 kenda d

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Sep 3, 2020

great course and great professor.

创建者 Tlhopane

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Jun 26, 2019

Very informative and interesting!

创建者 Sambhav P R j

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Jun 1, 2018

Great Course With Great Follow Up

创建者 Utsav C

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Nov 4, 2016

A very good course for beginners.

创建者 Jules C

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Oct 3, 2016

I learned a lot from this course.

创建者 Alice A O

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Jul 31, 2025

So much engaging and very good .

创建者 Assem A D

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Oct 12, 2020

Thanks I've covered the material

创建者 Alison W

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Jun 14, 2020

excellent I really learned a lot

创建者 Bruno P

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Jun 1, 2020

Great Course!! I learned a lot!!

创建者 Michael K

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May 26, 2020

Its amazing work they are doing

创建者 Simran W

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May 18, 2020

I learned a lot from this course

创建者 Daniel H

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May 7, 2020

Excellent course, very complete.

创建者 Ahmed S

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Aug 11, 2016

Great course , thank you so much

创建者 KARTIK D

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Sep 12, 2020

The course was very insightful.

创建者 aya y m

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Aug 28, 2020

it is great;easy and in details

创建者 Viviana G T

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Feb 1, 2020

Great course and really helpful

创建者 Affonso S

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Nov 11, 2016

excellent course and experience

创建者 MAN Y H

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Dec 21, 2020

Learned a lot from this course

创建者 Md. N H

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Jun 25, 2020

A great course about marketing

创建者 Manohar S R

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Mar 11, 2019

Great Course so far! loving it