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返回到 Digital Marketing Analytics in Theory

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

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4,819 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

JL

Oct 17, 2019

It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

筛选依据：

476 - Digital Marketing Analytics in Theory 的 500 个评论（共 1,165 个）

创建者 Omar S

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May 19, 2023

I want to postpone this course for two months

创建者 Solice R

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Mar 6, 2021

amazing detailed course, definitely valuable.

创建者 Abrar A

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Aug 18, 2020

excellent course, I gained a lot of knowledge

创建者 Vikram A

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Nov 24, 2015

A Course which develops Strong Fundamentals.

创建者 luigi p

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Sep 2, 2015

Great course! very maker/open source sided :)

创建者 Yasir A

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Apr 22, 2022

I received a lot of knowledge in this course

创建者 Lucy K

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Nov 9, 2020

provided good insight into digital analytics

创建者 Edmundo A R Y

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Aug 8, 2020

Great Course! Really valuable content in it.

创建者 Alvin B

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Oct 28, 2020

I learn a lot on this.. highly recommended.

创建者 Deepak K

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May 16, 2020

Impeccable resource people. Thank Coursera.

创建者 Salem F A

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Mar 29, 2020

very helpful course I learned lot of things

创建者 Angelica

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Sep 12, 2017

Great course with a lot of interesting data

创建者 Barbel R N

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Jun 7, 2021

Excellent and up to date course! Loved it!

创建者 AKSHAY

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Jul 9, 2020

Great course for theoretical Web Analytics

创建者 Ayyappadas R

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Jun 16, 2020

Great Experience learned lot of new topics

创建者 Ridhi B

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Sep 1, 2019

A wonderful and knowledgeable experience!!

创建者 alok

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Apr 9, 2019

Great course for starting out from basics!

创建者 Ingrid M M

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Mar 16, 2016

Especially loved the recommended readings.

创建者 Roberto A

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Aug 29, 2015

Best course series I've taken on Coursera!

创建者 Daria G

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Apr 30, 2020

This course is interesting and inspiring.

创建者 Ethan S C

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Jun 19, 2018

Excellent intro to Market Data Analytics.

创建者 Sankalp s

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Jun 16, 2020

It was very great and full of knowledge.

创建者 Carol J

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May 28, 2020

Certainly learned a lot from this course

创建者 Laura M

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Sep 24, 2019

Really enjoyed the course . Very useful

创建者 Viktoria F

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Dec 29, 2020

Very insightful and eye-opening course.