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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

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4,813 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

筛选依据：

426 - Digital Marketing Analytics in Theory 的 450 个评论（共 1,165 个）

创建者 Fúlvio C

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Jan 2, 2018

Great overview of marketing analytics for the digital wor

创建者 KALYANI R

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Jun 9, 2020

gave a good introduction to this totally new area for me

创建者 Anastasiia R

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Nov 12, 2019

Good Course! I wish it could help me a lot in my career.

创建者 Evgeny S

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May 19, 2019

Great course, I wish you'll update it to 2019 realities.

创建者 Bente N

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Jun 26, 2016

Very nice course with a lot of resources for future use.

创建者 Santoshi J D

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Aug 26, 2015

Very nice course for people who are new to digital area.

创建者 Abdullah K

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Nov 14, 2020

Nice Overview of various aspects of Digital Marketing..

创建者 Joana M E

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Jul 25, 2020

It was really a challenging course for me but worth it.

创建者 Nour B

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Aug 6, 2018

The professor's lectures and notes were really helpful.

创建者 Ahmed H A S

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Jul 24, 2021

understanding analytic in theory was covered very well

创建者 Sahand a

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Feb 9, 2020

I love this course. It contains wonderful information.

创建者 NAVPREET K R

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Aug 16, 2019

Content is good and helps to understand the topic well

创建者 olga

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Dec 17, 2017

Good course about the value of analytics in Marketing.

创建者 Wim J K

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Oct 31, 2017

Excellent introduction course for marketing analytics.

创建者 YASSER P

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Sep 21, 2016

Great learning experience. This course is so upto date

创建者 NATALIA

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Oct 1, 2015

Relevant , not oveloaded with details, easy to follow.

创建者 Kasun A

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Oct 30, 2020

I had great knowledge and experience with this course

创建者 Janice C

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Apr 6, 2020

Very informative course. I learnt so much, thank you!

创建者 GERARD M

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Dec 12, 2019

A great frame work and focused on the critical stuff.

创建者 Amr A

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Nov 23, 2016

Very good course, professor Hartman was really great!

创建者 Warawut G

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Mar 15, 2022

I am impressed with your study. Thank you very much.

创建者 Hoa T L

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Apr 5, 2021

Many interesting points and marketing terminologies.

创建者 Sarah M

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Oct 23, 2017

Loved it! The material was interesting and engaging.

创建者 Pramuk E

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Oct 8, 2017

Very Good course to specialize in Digital Marketing.