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返回到 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

学生对 ESSEC Business School 提供的 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 的评价和反馈

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1,078 个评分

课程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

热门审阅

SD

Apr 30, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

V

Sep 10, 2021

This course is really wonderful with rich content and some quizzes. I have learned a lot about revenue management. Thank you Coursera, Essec Business School and instructors!

筛选依据：

201 - The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 的 225 个评论（共 273 个）

创建者 Mario J F

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Jun 21, 2020

Great course, the only bad thing I can say is that some of the extra reading materials were not available

创建者 Sharon K

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May 11, 2018

A n informative course however many of the links within the complimentary readings are not working.

创建者 Ana T S d S

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Jun 14, 2020

This course is super interesting to have a good idea/ a high-level view of Revenue Management.

创建者 José M D V

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Apr 12, 2020

Muy bueno, lo unico que no me gusto que en los reading list la mayoría de los link estan rotos

创建者 Shiny Z

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Nov 25, 2015

You can get to know about basic points about RM, like user segments, forecasting and pricing.

创建者 Yan N A ( N C W T

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Jan 21, 2018

Only Thing I have to suggest is no explanation or showing right answer for exam result. Why?

创建者 Jolita K

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Oct 18, 2020

There was a lot of video and reading materials not acceptable from complementary readings

创建者 Jennifer P

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May 20, 2020

Attention, les liens vers la majorité des sources de lecture contiennent une erreur 404.

创建者 Gabriela A R M

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Sep 15, 2019

Excelente información. Si se implementaran más ejemplos prácticos, sería aún mejor.

创建者 Cyril G

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Jan 20, 2016

Very helpful. Only wish we had more opportunity to practice on a facultative basis.

创建者 Dmitry K

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May 29, 2019

The fundamentals are great, a little practical work would be greatly appreciated

创建者 VUONG N T

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Oct 16, 2023

This course gave me a foundation in the hotel segment

创建者 Nicola V D W

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Oct 14, 2021

The material was presented clearly. Very informative.

创建者 Luis A M R

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Nov 14, 2024

Very detailed and concise, a bit hard but manageable

创建者 Michal V C H

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Sep 13, 2017

I thing there are few errors in Final Exam.... :-)

创建者 Priyanka J

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May 10, 2021

Reading material and videos were not available.

创建者 Gabriela H

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May 24, 2020

Good base but needs to be updated.

创建者 Camila V E

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Aug 14, 2017

Nathaniel was great to learn from.

创建者 Sarah I

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Feb 21, 2022

Very comprehensive and relatable.

创建者 Plamen S S

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Jul 10, 2020

Good course.excellent videos

创建者 Assoh F G

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Mar 30, 2021

j'ai beaucoup aimé le cours

创建者 Albert R

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Mar 18, 2025

very good

创建者 Kusuma J

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Apr 17, 2020

nice

创建者 Hugo M M

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Mar 14, 2016

This course is a bit repetitive and provides only a few real life examples. As well as this, the evaluation of this course is based on the result of a single quiz of 15 questions, which is not enough to prove any knowledge at all. I think it should focus on a more practice oriented course in order to master the price optimization process and see how it fluctuates in real life examples.

However, this course gives great insights and useful concepts that are of huge importance to the application of the revenue management activities.

创建者 Lorena F V

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Jan 23, 2022

Es una buena introducción al mundo de Revenue Management para el sector hotelero. La razón de mi puntuación se debe a la falta de actualización de muchas de las lecturas y soportes adicionales, que seguramente hubieran complementado mucho más el curso.