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返回到 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

学生对 ESSEC Business School 提供的 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 的评价和反馈

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1,078 个评分

课程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

热门审阅

SD

Apr 30, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

V

Sep 10, 2021

This course is really wonderful with rich content and some quizzes. I have learned a lot about revenue management. Thank you Coursera, Essec Business School and instructors!

筛选依据：

126 - The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 的 150 个评论（共 273 个）

创建者 Manish T

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Jan 14, 2016

Excellent Course.

创建者 Maria N

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Dec 30, 2023

Very good course

创建者 Sanja K

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Feb 6, 2021

very interactive

创建者 Alsamman H

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Oct 13, 2020

Very Nice course

创建者 Zoheb K

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Feb 3, 2017

great learning !

创建者 Mohamed S

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Aug 29, 2024

Great Lecturers

创建者 Kym O

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Feb 28, 2016

Simply awesome!

创建者 John C M

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Jul 27, 2020

Awesome course

创建者 Deleted A

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Mar 4, 2019

great course !

创建者 Balakrishnan B

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Sep 17, 2017

Great Learning

创建者 swapnil P

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May 27, 2020

great content

创建者 Mauricio A Q M

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Dec 18, 2017

Great Course!

创建者 Shujaat H

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Apr 2, 2023

Very helpful

创建者 Rohit K

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May 6, 2020

Great course

创建者 SJ R

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Dec 29, 2018

This was fun

创建者 Fadi A S

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Nov 4, 2022

Excellent!!

创建者 Ulviyya

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Feb 7, 2021

Thank You !

创建者 Innara

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Jan 9, 2021

Thank You!

创建者 Jan K

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Feb 1, 2016

Exepcional

创建者 Kalpana C

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Jan 9, 2024

Excellent

创建者 AHMED M A A

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Mar 25, 2023

THANK YOU

创建者 LILIANA V A

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Nov 14, 2022

Excelente

创建者 SHEIKH M I

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Sep 28, 2022

EXCELLENT

创建者 Asem M

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Apr 10, 2022

Excellent

创建者 Natthapon R

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Jun 9, 2020

very good